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If you have watched the reality TV show by Donald Trump, The Apprentice, you will agree with me that Trump is one of the best busin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

essmen in the world today. From the way he arrives at decisions as to who goes up the suite and who takes the elevator, to his vast

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

business interests, Trump comes across as the archetypical shrewd businessman of our time.

From his decisiveness and brutal execu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ion of decisions, to his obstinate obsession with profit, Trump is a paragon of today’s astute businessman. To him, the best entrep

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

reneur is one who gets the highest buck out of a deal. Period! If there’s a name to describe a shrewd businessman, that name can be

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

encapsulated in the person of Donald Trump.

In his flagship TV program, The Apprentice, Trump cuts the figure of one whose overrid

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing preoccupation is making profit. Granted, this is what every business aspires to do – to make profit. However, it’s my personal

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

pinion that he sometimes overreaches himself when making some of his famed decisions. As far as he is concerned, the team that brin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

gs in ‘the most money’ at the end of the day is the team that wins. If your team is unfortunate to tag along the rear end, then, as

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

good old Donald would say, ‘someone will get fired’. If this person ends up being you, the words ‘you are fired’ – as only Trump ca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n say them – will ring very true indeed.

Although I agree with most of Donald Trump’s ‘I’m-sorry-you-are-fired’ decisions, there a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

re instances when I felt his obsession with profits may have obscured his judgment as to who gets fired and who stays. This is wher

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

I beg to part ways with him.

Relationships and not just profits are a vital ingredient in every venture. Every manager or leader

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of a group should endeavor to build positive relationships among his or her team if they are to get optimal performance from them.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eople need to feel that you care about them enough to give them another chance when things occasionally go awry.

The fact that a c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ertain employee bungles things one day does not mean he or she is ineffective as an employee. One could just be having a bad day. W

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

all have had days when our motivation to perform was seriously hampered by events or things that happened to us, e.g. a parent who

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

left a sick child at home may seem absent-minded and not as ‘sharp’ as everyone else. A spouse who left home for work after having

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

an ugly quarrel with a partner may easily get irritated at the office and therefore not be in sync with the rest of the team. If Do

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nald Trump was to come shopping at this unfortunate time, chances are that these unlucky fellows will be trampled out of their jobs

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If your business is located in one city, but many of your clients are located in another city, moving closer to your clients would be sensible. However, relocating might not be possible for your business for any number of reasons, such as the following:

You probably wonder why when you go home to your mailbox everyday and open it up there's dozens and dozens of postcards and other direct mail pieces sitting waiting for you everyday. If you're like me you're probably tired of having to weed all that junk mail out and drop it straight into the recycling bin before you even get inside the door of your house. Well the cold hard fact is that companies spend a lot of money on direct mail because it works. Direct mail is still a great way to get to specific prospects with a specific offer and this is no less true in the B to B space than it is in the B to C space.

Greater self-awareness and increased emotional intelligence help you overcome fear of conflict and become a better negotiator in the workplace.

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