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In an era where more people trust infomercials than company leaders, trust-enhancing communication skills, at any level, stand out. Below you'll find a few I learned in my twenty yea

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rs in management. Some I learned the hard way, while others took me nearly a career to recognize. So, in the interest of saving you learning-years, I've put them into six tips:

Firs

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

: think never-ending. Effective communication is a continuous process. It's not a faucet with an on/off handle, but an open pipe with a filter. You're a conduit in a never ending st

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eam of information. But that doesn't mean you should pass on everything you hear. There's a balance between protecting confidential or proprietary interests and sharing needed knowle

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ge. When you have information that others need to effectively, creatively and competently do their best work, as a conduit, your role is to share it.

Second: share what you know, wh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n you know it. Don't wait to package information. Effective communication is timely. Keep bosses, staff and peers in the loop on issues that pertain to their responsibilities. That i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cludes the good news and the not so good. In less than a minute, a phone call, email, voice mail or text message can alert people to direction changes, emerging problems, new perspec

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ives or meeting results. People can filter what they don't need, but not knowing critical information is a trust-buster.

Third: expect and give honest answers. Communication that bu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lds trust is a dialogue, with a foundation built from integrity, forthrightness and honesty. It's more trust-enhancing to honestly tell a staff member or co-worker, "I can't share th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t information right now" than to tell a half-truth or to lie. Trust comes from being authentic, which requires a genuine communication approach.

Four: link the whys. Most people do

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

good job of communicating the what, i.e. the basic information and direction. But few communicate the why behind the what. We're told we need to do something, but the understanding

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f how that fits into the bigger vision is left out. Tasks without purpose are passionless. Work without reason leaves people guessing. Deadlines without the thinking behind them are

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mpty. If you want to build trust, spend time communicating the why behind the what.

Five: enable others. People with good information make better decisions. People with no informati

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n make ill-informed decisions. If you're winning at working, you're playing on the bigger best-life team. Your role, then, is not just to offer your best-self to the world, but enabl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

others to do the same. You see, when we're all winning, we all win. Effective communication is a strategy that enables. And helping others, helps you.

Six: own your message. It's d

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fficult to deliver messages of serious critique, shortcomings, employment termination, unpopular policy or organizational change. It's difficult to own up to your mistakes. But how y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u handle the difficult communications is, itself, a message. Don't delegate the delivery. And a caution about word choice. Words matter. When you're accountable for your words, messa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

es and pass-along communication, and when you don't hide behind email or voice mail but handle the difficult messages face to face, your actions convey the bigger message of respect,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

caring and compassion. While people may like not the message, they can respect the messenger.

People who are winning at working understand the trust-enhancing power of effective com

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Do you have a Unique Selling Proposition (USP)? If not, you should. It's a very simple thing to do. You only have three things to think about and some action steps. Here it is in a nutshell.

Offers ten reasons why all professionals should learn how to prepare an effective media release and the benefits involved in using media releases to generate exposure and awareness as prepared by former journalist and consultant Thomas Murrell.

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