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Digg It - Why 30 Seconds?
How to Get Your Point Across in 30 Seconds
We are all sales people. We are selling ourselves, our product or service our company or one of ideas all the time. As sales people it is vital to
We are all sales people. We are selling ourselves, our product or service our company or one of ideas all the time. As sales people it is vital to
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
be able to make your point in concise terms and quickly. People judge an idea or a person on first impressions. Therefore, it only takes a few words for someone to form an impression. Often there is only time for a
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ew words so they better be the right ones.
Why 30 Seconds?
People are busy. Strong business leaders and decision makers want to work with efficient people. People have short attention spans.
A 30-second me
Why 30 Seconds?
People are busy. Strong business leaders and decision makers want to work with efficient people. People have short attention spans.
A 30-second me
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
sage is an essential and basic business tool.
Think about radio and television advertisements. The basic unit is 30 seconds. They do it all the time. In news reporting the actual reporting on the event is only 30 s
Think about radio and television advertisements. The basic unit is 30 seconds. They do it all the time. In news reporting the actual reporting on the event is only 30 s
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
conds. The total time for the story will be no more than 1 minute and 30 seconds. There will be 30 seconds to set up the story, 30 seconds to make the point and 30 seconds to summarize. If the story itself cannot be
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
compressed into 30 seconds it will not be used.
To be able to deliver your point in 30 seconds is essential and basic. You must master this to be successful.
Know Your Objective
Many people miss the opport
To be able to deliver your point in 30 seconds is essential and basic. You must master this to be successful.
Know Your Objective
Many people miss the opport
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nity to make their point simply because they do not know themselves what their objective is. Another problem is that people often have mixed objectives. Not being clear on your objective will lead to many missed or
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
lubbed opportunities.
You must be clear on what you want to achieve.
In any situation where you want to achieve something be sure that you are clear on what you want to achieve. To be clear of your objective is th
You must be clear on what you want to achieve.
In any situation where you want to achieve something be sure that you are clear on what you want to achieve. To be clear of your objective is th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
first step to making your point in 30 seconds.
You must be clear of your objective before opening your mouth or start writing.
Know Your Audience The better you know your audience the better you will be a
You must be clear of your objective before opening your mouth or start writing.
Know Your Audience The better you know your audience the better you will be a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
forming your 30 second point. If you do not know your audience then you can be significantly off the mark.
If you are vying for a promotion then who do you need to talk with? What are they like? What is important
If you are vying for a promotion then who do you need to talk with? What are they like? What is important
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
o them? Even if the interview will last far longer than 30 seconds you must be able to make your case for why it should be you in 30 seconds.
It may seem obvious but you have to communicate with the right person. T
It may seem obvious but you have to communicate with the right person. T
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
his is the person that can give you what you want. Know as many facts about this person or the group as possible. Know what the audience wants from you so that you can relate strongly and identify with the audience.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Know Your Approach The objective, audience and approach are linked together. If you clearly know your objective and know the audience then it is time to define the approach. How are you going to get there?
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Imagine that you are now in Boston and the objective is to get to LA. That statement is only a partial goal as it does not have the concept of time applied to it. If you are in Boston and need to be in LA the next d
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
y then you will have to fly. If you are in Boston and need to be in LA in 3 weeks then you have additional options. These options (or lack of them) help to define your approach.
Your approach will be determined by
Your approach will be determined by
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
our objective and the audience.
Imagine you have purchased a product and now you are unsatisfied with it and the objective is to get your money back or an exchange. This is a clear objective. You must then determin
Imagine you have purchased a product and now you are unsatisfied with it and the objective is to get your money back or an exchange. This is a clear objective. You must then determin
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
who to talk to. The approach would be to state how much you respect the company and that you know that good companies, such as yours, stand behind their merchandise. This approach is simple and can be simply stated
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
It will also help you to stay focused.
As you think about your own 30 second message remember that it all boils down to three items.
Know what you want, know who can give it to you and know how to get it. These a
As you think about your own 30 second message remember that it all boils down to three items.
Know what you want, know who can give it to you and know how to get it. These a
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e the essential ingredients of every form of successful communication. A well defined 30 second message is essential to your success.
For information on how to place your elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
For information on how to place your elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
m" target="_blank">PowerPoint presentation online and to voice narrate to it by using the telephone visit the website of Presentations That Talk
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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