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Exasperating Email:
How to Send and Not Offend

Okay, is there anyone reading this who doesn’t know by now that typing email messages in all capital letters borders on criminal behavior? You do take the time

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to use the grammar and spell checker on your tool bar, don’t you? Emoticons and smiley faces are fine for family and friends, but you surely aren’t using them in business-related writing. Since you already know th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

se things, let’s move on to some other more subtle considerations of sending emails at work.

There is no disputing the convenience and speed of emailing others for reasons both professional and personal, but just

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

remember: family and friends will probably love you no matter how careless or stupid you appear in your electronic writing. Coworkers, bosses, and others you are contacting for business purposes will not be as und

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rstanding or forgiving. This is especially true of total strangers who receive your messages. All they will know about you (and the organization you work for) is what they see on their screens. First impressions c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ount.

If you were asked to size up someone you were meeting for the first time, you might take note of such details as physical features, clothing, accessories, voice, personality—you know, the kind of stuff dete

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tives ask if you remember after you’ve been mugged. The same sort of details stand out to readers who get an email from you, but they’ve never met you in person. The only “clues” they have about you are the bits o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

evidence you’ve left in writing.

Think about your own reactions to the emails you get each day. Some come as a pleasant surprise. Many make you laugh (and they’re supposed to). Others leave you bewildered. Then

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

here are those that are so miserably written that you feel like contacting the cyber cops for crimes committed against your sensibilities. It’s these we need to focus on to figure out what makes them so heinous.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Let’s start with the physical appearance.
“Well, Detective, there was nothing on the subject line, so I didn’t know what was about the hit me between the eyes.” Folks, the subject line is there for a reason

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Use it. Don’t “blindside” your reader just because you’re short on time, especially if the news is unpleasant.

Next, consider the readability of what’s on the screen. Is the font and point size easy on the eyes

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r will the reader have to enlarge 500% to see what’s been written? Or is the type already so large that everyone in the office can read the message without budging from their desks? Sounds like a case of TWI (Typi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g While Impaired).

Is the message written in paragraphs that deal with a single subject each, or is there no line indentation anywhere in the text? At what point did the reader get sick, go blind, hit delete? A v

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ictim of visual assault!

At the end, did the writer offer a closing and name, or was this a case of “hit and run?” Even though the writer’s name appears at the start of an email, it’s a courtesy to end with some

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lass. Writers need to identify themselves in both locations, especially if they use an alias that differs from the name at the beginning.

Whether you have been a victim or a “perp,” here are some tips on keeping

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

usiness emails legit:

Leave a clue. Include the subject on the subject line.

Counterfeits don’t count. It might be email, but make it look like a business letter.

Take no hostages. Keep your message brief, clea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, and free of abbreviations and symbols where words are needed. Put your bottom line at the beginning so the reader doesn’t have to scroll through multiple screens to catch your drift.

Clear the scene. Proofread,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

edit, and revise as carefully as you would any other kind of business document. The “tools” for cleaning up the carnage are at your fingertips. Use them!

Freeze! Don’t hit “send” until you’ve corrected any mista

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

es and have made sure what you have written is what you really mean and want to say. You can’t “undo” what the reader receives.

No serial emailers. Before you “gang mail” everyone you know with the same message,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ake sure all you have included on your hit list need to read what you’re sending.

If you’re guilty of any of the above, you’ve been given your warning. Follow the rules.

Case dismissed!

Business Writing Trainin

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Are your business and technology projects are falling through by the wayside, running over budget, going over schedule, and and under quality and expectations? Then perhaps it's time to rethink the project manager's mindset.

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