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It is tempting to argue the importance of employee attitudes and expectations in terms of consequences of job satisfaction and poor employee morale and their cost upon the organization. You could cite t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he cost involved in human resource problems such as absenteeism, turnover, poor job performance, high workers’ compensation costs and morale issues. Such problems underscore the need for management to b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e aware of and informed about their employees’ attitudes and expectations. This information can be very helpful in running the organization.

A number of terms have been associated with employee attitud

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s. What is important is to understand is what is an attitude. An attitude can be defined as a predisposition, inclination, or tendency in relation to a situation, event, or object. Attitudes are not mot

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ivators or causes of specific behavior-they are a more general set of feelings. They may indicate how a person is likely to act in certain situations.

The best way to find out about a person's attitude

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is to ask them--and one method of doing this is through an employee attitude survey. Attitude surveys are probably one of the best tools managers have for taking a barometer reading of what is happenin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

in the workplace at any given point. However, if improperly administered, it can be a source of employee discontent.

If an employer should decided to conduct a survey themselves, the following conside

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rations should be weighed.

The in-house survey team should be experienced and knowledgeable in (a) developing survey questions (b) administer the survey, (c) analyzing the results, and (d) establishing

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rapport with all levels of the company's employees from top level management to the hourly employees. Lack of rapport with the hourly employees is likely to distort results; lack of rapport with upper

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

evel management can make implementation of identified needed action or change problematic. Given available, qualified personnel in the organization, a projection of the cost of doing the job in-house mu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

st be compared with the cost of hiring an outside consultant or agency for a job of the same size, that is, to produce a comparable amount of information.

If you should still decide to do it in-house,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the following points must also be considered:

1. Survey instruments already developed should be reviewed for appropriateness for use in the organization.

2. A potential problem in conducting an attitu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e survey in-house may arise from the reluctance of employees to disclose their real feelings. This reluctance may be eased by ensuring anonymity of response through such techniques as (a) the use of a s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ecret ballot and ballot box; (2) use of broad categories in asking for personal demographic information, eliminating all categories where there is a small number of employees; and (3) having one or more

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

employee representatives as part of the data processing/data analysis team.

3. A survey of attitudes should be preceded by an orientation session in which the survey's purpose, procedure and payoff ar

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

carefully explained and questions from employees are entertained. The survey should be followed by another session during which a report of the survey is made and the results are presented and discusse

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d. If improving employee satisfaction is the purpose of the employee attitude survey, it would be ironic if the survey itself became the cause of employee fears, anxieties, distrust, and dissatisfaction

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. Involving employees in the pre and post-survey briefings is one way of preventing this unwanted outcome from occurring.

In-house surveys are suspect as potentially self-serving, and there is some evi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ence that a survey administered by an employer produces a more inflated picture than a survey conducted by an "outside" administrator. Hence, the hiring of an outside consultant with experience in surve

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y feedback should be given serious consideration.

Whatever you choice, the use of attitude surveys remains one of the most powerful tools employers have in determining what their employees are thinking

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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