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What do you do if you want to have a difficult conversation about an important workplace matter but the other person doesn’t? When you want to talk and the other person doesn’t, it may be tempting to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cajole or demand. Too often, this approach has mixed success because you may be missing important subtext in your colleague's “I don’t want to talk about it” response.

Let go of convincing, begging,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hining, arm-twisting and other assorted techniques designed to tire the other person into talking about the problem with you. When you use these tactics, you add a layer of difficulty to whatever conf

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lict you already face together. Instead, get more information about why she or he doesn’t want to have the conversation with you. Here are several common reasons and ways to address them:

Possible

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Reason 1: I’m Not Ready
The other person may be trying to convey a need for more time to digest the situation and get ready to talk about it. If this is the case, pressuring him into talki

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g about a problem before he's ready means he's unlikely to bring his best self to the conversation. That’s not going to serve either of you well when you’re trying to talk about something that’s diffi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cult already. Your best strategy: Find out what he needs in order to feel ready for the conversation.

Possible Reason 2: I Can’t Do This Right Now
She may have somethin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

else pressing on her agenda, or the location isn’t a good one for the conversation. The right time and place for a difficult conversation contribute to its success, so it makes a lot of sense to pos

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

pone temporarily. Your best strategy: Ask when it would be more convenient to discuss the matter and identify a mutually agreeable time and location. (If she won’t commit to a time, t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

his may not be the real reason for avoiding the conversation and you’ll need to get more information.)

Possible Reason 3: It’s Not My Problem
He may see the problem as yours or, at leas

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, not about him. But consider this: As long as you have a problem that’s going to weigh on you, then he also has a problem, because your problem will continue to color your interactions with him.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng>Your best strategy: Let him know that as long as you see there’s a problem, you believe that things will be strained (uncomfortable, awkward, tense—whatever adjective is right for you) bet

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ween you. So, even if he doesn't believe the problem is his responsibility, you hope he’ll understand that time spent now will probably save time and tension later.

Possible Reason 4: It’ll Make T

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ings Worse
She may believe the conversation’s going to be messy and fears it will do more damage than good. Difficult conversations can get messy, so don’t try to promise her this

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

one won't. The better use of your energy is figuring out how to address the concern about potential damage. Your best strategy: Let her know you’re willing to stop the conversation if

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it feels like it’s getting damaging. Suggest that you can take breaks or do the conversation in smaller pieces. Strategize together how to avoid further damage and still attend to a conversation you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

onsider important.

Possible Reason 5: We’ve Been Through This All Before
Your colleague may believe that it's a conversation that just won’t end and is tired of it. Some conversations

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o keep coming up in our important relationships and after a while, it does seem that putting more time in isn’t going to lead anywhere new. This happens when you’re solving the wrong problem or the wa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y you’re talking about it gets in the way of work on the original problem.

Your best strategy: Discuss what it would take for this conversation to get its real due and put in the pas

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

once and for all. You may find it helpful to seek help from a mediator, counselor or conflict management coach if it’s a particularly complex or divisive issue that's been tripping you up for a while

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Examine how moral decline in politics are reflected in organizational culture as well as personal choices. Learn about the ethical decisions for leaders. Nu Leadership is a column that explores the changing workforce and social environment as it relates to leadership development.

There is ONE central idea, one key concept that I want you to understand. If you get this right, your show (exhibition or event) will reward you with customers buying what you have to sell. If you DON'T get this right, you'll be paying a fortune for next to nothing, your competitors will eat you up, and your whole exhibiting experience will be very, very unpleasant.

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