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Defining corporate values is a useful exercise. It is part of the communication process where you inve

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

st in alignment of teams. Even though different teams or departments will each have their own tasks an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

responsibilities, you want them to share some same principles. For example;

“We are ...to pl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ease our customers...without them nothing else matters.”

Corporate values should be balanc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d yet communicate a certain direction, so they should be selective. You should select four to six of s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uch corporate values. Three would be a minimum to be able to balance attention; more than six would me

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n that your company doesn’t make real choices.

"We commit to personal excellence & self-impro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

vement…we draw strength from performance evaluations…striving to excel and improve in all aspects of b

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

siness."

Corporate values communicate both to the external world as to the internal organi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

zation. Because of their communicative power, they should be credible. Each value should be clear; th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

description of the value should match the heading;

"Professionalism We respect our members,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

endors, competition, and each other."

Is professionalism the same as respect and does the description

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cover the value to communicate?

Before you use the corporate values for external communication, you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hould check them internally. You should use them as an additional management tools in the area of taki

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng decisions and setting priorities. They should be helpful to your internal organization, because the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

express the “how” in addition to “What”.

This takes time. So before getting them out in the open, se

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lect a single corporate value to start with, elaborate the description and use it. Then, add more valu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s until your organization is confident to communicate them externally.

To support the discipline of u

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sing the corporate values and to increase credibility, you should not only concentrate on periods of c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This is a time of fast-paced business. To be blunt, if your current EMR does not keep up with 21st century needs, than your medical practice will experience something similar to driving down a road filled with potholes. No matter how fast you try to move, you will keep getting your practice knocked around until you finally have to pay more to repair it.

Article prompted by the deflated ego of a friend who gave up a business even before the business began! Statistics reveal that women are MADE for the business world and we have more than we think we have to make it in the business world.

Simply hanging out your shingle or having an incredible product in now way guarantees a successful business. The lifeblood of any successful business is it's ability to attract new customers. Understanding the 7 step sales and marketing cycle will give you the insight you need to attract constant streams of new customers and ulitmately take your business to the top of your market.

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