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Ronald Reagan, the 40th President of the United States, was known as “the great communicator.” One of his most famous statements was made while ma

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

king a speech at the Brandenburg Gate in West Berlin, Germany on June 12, 1987. During this speech, President Reagan threw down this challenge:

G

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eneral Secretary Gorbachev, if you seek peace, if you seek prosperity for the Soviet Union and Eastern Europe, if you seek liberalization: Come her

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e to this gate! Mr. Gorbachev, open this gate! Mr. Gorbachev, tear down this wall!

Interestingly enough, the “tear down this wall” statement was v

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ehemently opposed by foreign policy experts in Washington and had heavily lobbied the President to not make the “tear down this wall” statement. U

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ltimately, the lobbying was ignored and Reagan included the challenge in the speech. That was in 1987. On November 9th, 1989, the border separati

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng East Germany from West Germany was open and the wall came tumbling down. The Fall of The Wall will forever be used as a symbol for the end of th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

cold war; which arguably was Reagan’s greatest achievement as President.

Think back to some great communicators like Reagan, Martin Luther King J

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r., or John F. Kennedy. What made them great communicators? It wasn’t that they were great orators, had flashy teeth, sported perfect hair, or de

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

monstrated a flawless writing style. They had the following:

Courage – they weren’t afraid to speak out against the status quo and challenge conv

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

entional wisdom.

Conviction – they felt strongly about their ideas and wanted others to know their viewpoint.

Wisdom – they knew their subject ma

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tter cold and could defend their ideas effectively.

Clarity – their message was simple, concise, and easily understood.

Credibility – they were t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rusted by others and walked the talk.

Courage. Conviction. Wisdom. Clarity. Credibility. Five attributes that are essential, regardless of wh

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ether you are speaking in front of hundreds of people, writing a report to your boss, or running a PTA board meeting. Five attributes that build t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e foundation of someone who gets his or her point across effectively.

That someone can be you.

The remaining chapters of The Truth About Getting

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Your Point Across... and Nothing But the Truth will help you to better get your point across in a number of professional settings, including runnin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g meetings, delivering presentations, conducting interviews, and giving feedback. You’ll get some very practical advice and helpful tips to being

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a more effective communicator. These tips combined with your courage, conviction, wisdom, clarity and credibility can make you a great communicato

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r who communicates great things and knows how to get your point across in most any setting.

Are you up for it?

Excerpted from The Truth about Get

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ting Your Point Across…and Nothing But the Truth http://www.leadingonedge.com/truth

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

The candidate that establishes the best rapport with the interviewer is usually the one that gets the job offer.

CRM web based solution is an easy and cost effective way to maintain a healthy relationship with your customer on the Internet. It is the latest trend in modern business organizations. With the wide use of the Internet, business organizations have become more reliant on web based CRM services.

Biologically, every person has a preference for the way they learn. Training in a corporate atmosphere traditionally does not foster to these differences. This article offers advice on how to cater towards the learning styles in a business place so that every employee functions at their most effective state.

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