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Digg It - Fundamentals of Communication
Most of the verbal communicating you do is from one individual to another. This is true whether you're in a family, social, or a work setting.
One-on-one verbal communication affords the greate
One-on-one verbal communication affords the greate
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
st opportunity for precision, because immediate feedback can tell you whether you were understood accurately.
But communicating effectively involves more than just accuracy.
The purpose of most
But communicating effectively involves more than just accuracy.
The purpose of most
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
communication is to influence the attitudes and behaviors of those whom we address. Since the human race is composed of billions of individuals, each with a different way of responding, no one
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
pproach is universally effective. So it's important that you learn to express yourself accurately and in a way that will accomplish your purpose toward the individual you're addressing.
The Bas
The Bas
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ic Process of Communicating
To achieve precision and effectiveness in communicating, you should understand the basic process of communication. It has four requirements:
? A message must be con
To achieve precision and effectiveness in communicating, you should understand the basic process of communication. It has four requirements:
? A message must be con
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
eyed.
? The message must be received.
? There must be a response.
? Each message must be understood.
Let's look at these requirements one at a time.
A Message Must Be Conveyed
That sounds s
? The message must be received.
? There must be a response.
? Each message must be understood.
Let's look at these requirements one at a time.
A Message Must Be Conveyed
That sounds s
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
imple enough. You know what your thoughts are, and you know how to translate them into words. But that's where we lose the simplicity.
Each of us has our own mental dialect. It is the common
Each of us has our own mental dialect. It is the common
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
language of the culture in which we grow up, modified by our own unique life's experiences. Our life's experiences add color and shades of meaning to different words.
When you speak, your menta
When you speak, your menta
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
dialect must be translated into the mental dialect of the hearer. So the words you speak acquire a different color when they pass through the ears of the person who hears you.
It Depends Upon
It Depends Upon
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Where You Are
You can probably think of numerous opportunities for misunderstandings on your job and in your culture. If you tell your travel agent you want a flight to Portland, be sure to spe
You can probably think of numerous opportunities for misunderstandings on your job and in your culture. If you tell your travel agent you want a flight to Portland, be sure to spe
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ify Maine or Oregon. Otherwise, you may end up on the wrong coast. A colleague of mine once flew to Ohio to keep a speaking engagement in Columbus. Too late, he realized that the group he was
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
to address was in Columbus, Georgia. If someone in my hometown of High Point, North Carolina asks me, "How did Carolina do in the big game last night?" I know the reference is to the Tar Heels o
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
f the University of North Carolina. If somebody in Columbia puts the question in those precise words, I know that "Carolina" means the Gamecocks of the University of South Carolina. In most cit
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
es, if you ask a newsstand operator for the Sunday Times, you'll be handed a New York Times. But in St. Petersburg, Florida, or Seattle, Washington, you're likely to get the local newspaper.
A
A
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Message Must Be Received
The second basic requirement of the one-on-one communication process is that the message be received and understood. Effective communicators know that they have not con
The second basic requirement of the one-on-one communication process is that the message be received and understood. Effective communicators know that they have not con
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
eyed their meaning until they have made sure that the other person has received it exactly as they sent it. They test, with questions and observations, to make sure that the real meaning they wa
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
nted to convey has passed through the filters and has been received and understood.
There Must Be A Response
The goal of all communication is to obtain the desired response. You want to say so
There Must Be A Response
The goal of all communication is to obtain the desired response. You want to say so
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
mething correctly, and have your hearer understand what you mean by it. But you also want the hearer to do something in response.
Each Message Must Be Understood
Once a message has been delive
Each Message Must Be Understood
Once a message has been delive
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ed, received and responded to, it's time to take stock of what each person has communicated. The cycle of communication is complete only when you come away with a clearer understanding of the pe
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
rson with whom you sought to communicate. You may not always agree with the other person, and the other person may not always agree with you -- but it is important that you understand each other
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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