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Over the last 5 years, the use and ownership of mobile and cell phones has explode

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d to the point where almost two thirds of the planet now own a mobile phone. Ther

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e has never been any serious attempt by any of the large network providers to crea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

te and maintain a mobile phone number directory, or white pages. The problem is t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

at so many people change their number every year when they upgrade their handsets

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

it would be difficult to keep it up to date. In addition, there is no requirement

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to register a mobile phone so it would be highly likely that any white pages woul

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

be rapidly out of date shortly after it was published.

There are several online

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

directory services specifically aimed at mobile phone users who choose to add thei

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r own number to the respective services. Some web sites that permit the upload of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

obile numbers to a searchable database but some appear to have little regard for y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

our privacy. You must ensure that the site you decide to add your number to has a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tight privacy policy and you should have to confirm that you own the number by cl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

icking on a confirmation link in an email. This safeguards against people having

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

heir number listed by just anyone. If in doubt, you should confirm with the websi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

te owners how they ensure your privacy is maintained.

Because we live in a fast m

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

oving and mobile world, it would be useful if we could search for numbers whilst o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the move. Again, only a few sites that I know of, provide this facility. Look o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ut for WAP functionality on these sites and remember to check which mobile phones

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

are compatible with their services, especially if you have to pay to make searches

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Private practice marketing is enough of a challenge without all the obstacles we put in our own way. Here is an example of how I got in my own way and the reframe I used to remove the obstacle.

We (your customers) have been talking a lot lately. Together, we've decided to confront you about a very important matter: how to provide us with a better experience in your store.

The differences between top sales professionals and the rest of the crowd isn't just about what they DO it's about what they DON'T do as well! Over the course of more than 20 years developing the MasterStream Method, we've identified over two dozen traditional selling approaches that, upon closer examination, cause more damage than good. In this article, we'll begin exploring several mistakes sales professionals make.

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