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Are you missing out on important sales because you are not paying attention to your site statistics? There's a wealth of information here that can boost yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur sales.

Some years ago, I had a conversation with a friend who had developed a very successful offline business. When I asked him what accounted for his

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

uccess, the very first thing he said was, "I made it a practise to be in the right place at the right time. And it was never an accident."

He went on to e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

plain that he purposely made an effort to "accidentally" bump into his prospects at lunch, or run into them at social functions. "I often learned were they

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

were", he said, "and I learned when they were receptive. I was always amazed at how few of my competitors bothered with this".

The exact same thing holds

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

true on the internet. Do you know where your prospects are? And do you know when they are most receptive to act on your offer?

The goal is to send your o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

fer when it is most likely to be read and acted upon. You certainly don't want your latest newsletter sitting unopened in someone's inbox, collecting both

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ust AND more and more email competition.

You want to maximize the possibility that your prospects are at their computers (or soon will be) when you send ou

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your offer or newsletter. But how in the world could you possibly know this?

LOOK AT YOUR TRAFFIC STATS

The truth is, you can't know for sure. But you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

can put the odds further in your favor by analyzing the traffic history in your site logs.

Do you see a pattern? You will likely find that there are certa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n days where you consistently get more traffic than others. In other words, your particular prospects may well be more active on certain days and at certai

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

times.

If, for example, Tuesdays, Wednesdays and Sundays are weaker in traffic, these sure wouldn't be the best days to send out your newsletter or offers

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

They would likely end up competing more fiercely for attention because fewer of your prospects are online. This increases the possibility of a "quick sca

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n" or even a "delete" when your prospects get to their fuller mailboxes later.

How about time of day? Are your leads visiting more heavily around lunch (1

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

am to 2 pm) and dinner (5 pm to 8 pm), for example? Is there a fairly consistent pattern? If so, you certainly don't want to send your offer outside of t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ese key time ranges. Again, to do otherwise would be to unnecessarily increase your mailbox competition.

LOOK AT YOUR SALES STATS TOO

Now, take a look at

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the days and times of your actual sales. Do you see a pattern here as well? If you do, it can be quite a valuable lesson.

When are your prospects in the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

buying mood? What days? And what times during the day? Clearly, you want to make contact at their most receptive times.

So, be ready when your prospects

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are. Be in the right place at the right time, "accidentally on purpose", to increase your response rates. Study your site stats and coordinate those marke

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing efforts within your control (particularly when you send out your newsletter) to coincide with "peak prospect receptiveness" for your particular business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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