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Did you know that the average person will spend less than 15 seconds reading your webpage? So much for all that perfectly-precise t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ext where you describe absolutely everything you do in loving detail! Guess what-no one's reading it. They're skimming. Are you skimming n

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

w?

A couple months ago I bought some website traffic analysis software so I could tell how my search engine placement is going and see wh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

at my popular pages were. I about fell over dead when I realized how quickly people click in and out, especially because I do some pay-per

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

click advertising that costs me over $1 per click! Being a detail-queen myself, I had to completely re-think my copy writing.

To be the m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

st effective, your website copy should be written for 3 types of website browsers:

People that skim:
Most people surfing the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

web are skimmers. To speak to them, employ a combination strategy for easy readability:

headlines (big and small) bold text on i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

portant words text boxes with small bits of copy photos with word captions bulleted lists If your page is skim-friendly, a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eader should be able to understand the main benefits of what your business does, without ever having to read the tiny text.

Peo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ple that love details:
If you've got someone's attention with your headlines, then you want to deepen their interest with the sma

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l text. Don't put very much detail on your home page. Put the detailed information a level or two deep, in the places where someone

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is looking for specific information. Remember, you want to break up the tiny text with lots of breaks for skimmers.

Computers that det

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ermine your search engine placement:
One of the best ways to improve your search engine placement is to include lots of keywords

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n your writing. (Don't be obnoxious and type your keywords in a nonsense fashion. That can get you banned from search listings.) Do use

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your relevant keywords on every page, in the headlines and in the details. And here's a trick you might not know: if you use bold f

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ont for your keywords, it can help your results. Detailed articles & newsletters (with your keywords) work well too. Go ahead and buil

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your site deep with rich content, just don't lose the skimmers by putting the detail up front.

When you strike a harmonious balance of a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l three types of website copy, you should notice better results. When I focused on keywords, Google bumped me up to the 2nd page for "smal

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l business coach." When I revamped my home page, my newsletter subscription rate tripled. When I started archiving my newsletter articles,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

I noticed that I got more traffic from people searching for those specific topics. Try some of these small changes, and watch what happens

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about...

Achieving higher levels of performance by utilizing what motivates individual employees in the work enviornment.

With the ever-increasing competition in the global market, making sales is top priority for most businesses - and the most daunting task. An effective solution is to outsource telemarketing and appointment setting. This will help your business save time - top salespeople can then channel their efforts on building quality prospects and making the sale, rather than starting out with cold calls, which have a much lower rate of success.

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