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While referrals are one of the most important sources of new clients for therapists and coaches, how to get them seems to be something of a mystery. Below is a five-step referral strategy that can switch on your referral faucet, or t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

urn a trickle into a steady flow.

#1-Focus on Your Ideal Clients  Do you want to work with men in career transition? People dealing with health issues? Families in crisis? Females with eating disorders? Newly retired individua

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s? You may serve a narrow niche of clientele, or a broad swath. For example, your market may be "stay-at-home mothers in their 30s who used to be corporate executives with six-figure incomes," or you may help your clients deal with a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

assortment of issues, such as: depression, addictions, marital issues, stress and sexual trauma. It doesn't matter for these purposes. What does matter is getting clear: Whom do you serve?

#2-Discover Where They Gather  Where

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

do the people who could benefit from your services gather? If you're a therapist specializing in grief, for example, think about mortuaries and churches. People dealing with addiction issues might be found at AA or other 12-step meet

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ngs, including Al-Anon. If you work with couples in crisis, consider coffee shops, beauty salons, the offices of family lawyers and mom groups.

Small business owners might meet at the local Chamber of Commerce or at professional net

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

orking gatherings. People concerned with their health and fitness might be found at gyms, day spas or the offices of massage therapists, personal trainers or holistic practitioners. Retired people? Think volunteer organizations, trav

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l agencies, hobby shops, golf courses. Get the picture? When you're clear about where your ideal clients gather, you can take the next step, which is to build a relationship with the professional or person in charge at each of these

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ocations.

#3-Cultivate These Locations as Referral Sources  How you build these relationships will differ from person to person and location to location. Face-to-face is usually best, especially if you're "armed" with a good l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ave-behind. Here's one strategy that Laisha Knueven, a wellness and empowerment coach for women, has used to develop a lucrative referral source in her small Oregon town:

Using the newsletter she orders from us (the life coaching ha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

dcopy newsletter), Laisha has walked through all the medical center offices in her town. Every office she enters, she offers the female office workers and nursing staff one of her newsletters, calling it a community service newslette

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

for women on well-being. Invariably, the staffers are thankful and receptive to conversations about women's issues and what Laisha does. She points out the one-page insert she has stuffed into the newsletter, which lists her worksho

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s, seminar and other events and about her practice.

#4-Leave Stacks of Newsletters at These Locations  After establishing a rapport with the women, Laisha asks if they would like to keep a stack of her newsletters in the waiti

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g room for their patients to read. Nearly all have happily agreed.

This is how you leverage these relationships. And when you do, both of you win.

"When people see my newsletter, it gives the practitioner instant credibility-and me

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

too!" Laisha says, noting that she gives out about 1,500 newsletters every other month. "This newsletter is probably the best advertising tool I have."

A newsletter is far more effective than leaving a brochure. It gives people hel

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ful information for their lives-from you-whereas a brochure is typically a short sales pitch. It's the difference between "It's all about you" and "It's all about me." People are much more likely to pick up and read a newsletter than

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a brochure-plus they're left with a very positive impression of you as the provider of great information.

Wherever you place the newsletter, don't forget to bring this "secret weapon": a clear, acrylic literature holder. Placing you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

newsletters in this makes them more visible and keeps the countertop neat, as well.

#5-Follow Up  Make a phone call or a personal visit periodically to check on whether your newsletter needs restocking. This is a good opportu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ity to continue to build relationship with your referral sources, and it keeps you abreast of how quickly your newsletters are being snapped up. When your new issue comes out, add it to the stacks of existing newsletters. It shows yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

're a solid professional, not a flash in the pan.

So the question is: Are you OK with a drop or two in your cup, or do you want it to "runneth over?" Get your referral sources on board and you might just find a deluge of new clients

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Actually I think that most MLM support systems produce a 99% failure rate. Although all those books, CDs, and business meetings are intended to give you inspiration to carry on with your business, I will go over why it has caused me to fail and brought down countless others.

Do you know what is Googling? We hear and read that different people all over the world are Googling. It has become a house name. It is on TV already. Read about it here if you have a work at home based business opportunity.

Frankly, most professionals don't give a damn about how to network, because they try and sell who they are and what they do based on past success - assuming this will open doors and business. However by selling rather than marketing, many people just simply walk away with no benefit or potential outcome. Consequently events become nothing short of boring and a general waste of time. I can see you nodding.

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