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I have decided that you are weird. But, don't worry... it's a good thing! ;-)

Please, let me explain... I promise there's a great marketing lesson in here somewhere... ;-)

Throughout my life, I've been called "weird" on more

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

than several occasions! At first, I thought something was wrong with me. I soon began to notice that I was "different" from others in many ways.

And, being a kid in grade school, you can imagine how "horrible" that feels... to not "

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

fit in" when everyone else around you is trying their hardest to fit in or be part of a "click" - any click.

Fortunately for me, I soon realized that being different or "weird" wasn't necessarily a bad thing. Because I stood out! While

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

others were trying their best to get noticed and be popular, I was usually sticking out like a sore thumb without any effort at all!

Did this draw some negative "experiences" into my life? Sure. I got my share of bullies and name-calling. But

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t also exposed me to some very positive experiences!

Weird simply means: strange, extraordinary, odd, fantastic. And, I got to choose what that word meant to "me." Because we always have a choice. To me, being different or "weird" was a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

gift! It meant that I was unique !

I also soon realized one of the most important lessons of my life...

To be successful, you have to be different!

To be successful, you have to be a littl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e weird! You have to do things differently.

As I've mentioned in the past, over 95% of the population are not financially independent, they're not successful (depending on whatever their definition of success is.) A

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d, it's no surprise that the "less than 5%" of the individuals who are wealthy and successful do things rather differently.

This is not a coincidence! I am successful because I'm a little weird. It's that wei

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rdness or "uniqueness" that helps me be successful at what I do.

And I believe that you are a little weird too.

You know, when you get involved in business and marketing, you start to see and meet many like-minded people. Sometimes, it seems

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

like everyone around you is a marketer or entrepreneur.

But, compared to the rest of the world, you and I still belong to a very small group. There are very few of us who have decided to go against traditional beliefs and star

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our own businesses! Most of the world is too scared to even "think" about starting a business. They'd rather do like "most people" and depend on a job, where a check for a fixed amount is handed to them each month. They'd rather be "normal

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

."

Unfortunately, success doesn't come to "normal" people. Success comes to those who think differently, dream differently, and act differently.

So, yes... I am weird. And you are too - and that's a good thing! In fact, i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t's a great thing!

But what does this have to do with marketing and business success? Actually, quite a lot...

If you want your marketing, and your business, to be successful, you have to be different! You have to stand out from the cr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

owd.

It doesn't matter what business you're in. If you're selling toothbrushes, you had better find a way to set yourself apart from all the other toothbrush sellers out there, or you'll get lost among them.

If you're creating an ad or sales

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

etter, it had better be unique enough to stand out from the rest of the ads and sales letters or you won't get anywhere. (You still want to use tested and proven copywriting methods - but your "offer" has to be unique.)

If you're using

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a marketing strategy that everyone else is using, you'd better find a unique twist that will make your strategy out-pull everyone else's or you won't make any money.

To be successful in business and marketing, you have to set yourself a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

part! You have to stick out of the crowd. You have to make some noise. You have to get noticed! You have to be a little weird.

If you don't do this, you won't make it. I cannot stress the importance of this enough...

So, your Jo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

#1 is to look at all your competitors. Study them. Adopt their strengths and find out their weaknesses. And, come up with ways to separate yourself from the pack!

If you do things just like everyone else does, you won't get noticed. You won't

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

draw customers to you. Nobody will know your business exists.

Find the uniqueness or "weirdness" of your product, your business, and of yourself. It's your uniqueness that makes you successful!

And the next time someone says, "You're

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

weird," take it as a huge compliment and say "Thank You!" ;-)

Best Regards,

Bryan Kumar

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

This article is loaded with stats and facts on the UK Magazine Industry. Whether you are thinking about entering the market or a huge player, this article is a must read.

1. Decide to investigate. You make the decision to look for a business to buy. You then check out businesses in the newspaper or by working through a business broker...

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