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Let me share with you a secret that most marketing experts and consultants don’t want you to know... (many of them don’t even understand this secret themselves.)

The secret is... There is only one true expert who can show you how to dr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

astically improve the effectiveness of your website and your marketing. With dozens of so-called guru’s, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you shoul

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d listen to on a regular basis. Only one! And his name is Eric Graham... No, no... just kidding...

The only “experts” that you should listen to and trust are your visitors. The visitors that come to your website or view your ads are th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e only true experts. They will share their expert opinions with you by the actions they take while on your website.

Not sure what headline to use at the top of your page... You have a couple of options: Pay an “expert” consultant like

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

me to look it over for you and give you copywriting recommendations, for a few hundred dollars an hour.

Or...

“Ask” your visitors which one is best, by split testing each element of your headlines and letting your visitors vote with

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

their credit cards... The one that converts to sales best wins!

Trying to figure out how much to charge for you new ebook? You can hire an expert... I can talk to you all day about advanced pricing theory and explain to you how prices

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

with a “7” in them (such as $17, $97, $777) usually convert better. I can walk you through an analysis of the price points of competing/similar products...

Or...

Simply test 3 or 4 different prices to see which one is most profitable.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Often the greater perceived value of a higher price actually converts better than a lower price. But you won’t know if that’s true for your product and your visitors until you test it. Again your visitors will teach you more about pric

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing than any consultant ever could. You just need to “ask” these experts by testing.

If done properly, the questions you can get your “visitor experts” to answer about your website by simply testing, is endless.

Now, don’t get me wron

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g, I am not saying that you should never hire a consultant or expert -- after all my clients happily pay me a lot of money to help them improve their conversion rates. And I am worth every penny! ;-)

But what you need to understand her

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e is that the best experts, became experts by studying and testing, testing and testing different elements over and over until they developed a set of “best practices”. So, by hiring someone who has been in the trenches you can save tim

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e and money in the long run.

However, every website, business, product and visitor demographic is different. Just because something works at one website, doesn’t automatically mean it will work at yours. The best consultants will tell

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you that you still need to test everything. So in the end it’s still your visitor who’s the true expert.

Just imagine the results you could achieve over the next year, if you took the time to test only one new element every week. Even

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

if half of the tests were failures and didn’t produce improvements in your conversion rates, you would still discover 26 ways to improve your sales. Even if each improvement only boosts your conversion rate by 1/10th of 1%, you would ha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ve improved your conversion rate by over 2.6% (and probably much more!)

Look over your current sales statistics, and ask yourself, “How much more profit would I be making if my conversion rate jumped by 2.6%?”

With most sites currentl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y converting at an appalling 1% to 2%, a 2.6% improvement could triple your sales...

Let me ask you a question: Imagine you have a website selling information on how to learn to play the guitar, getting 1,000 visitors per day. And I ca

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

me to you and showed you how I can change a few things about your page, improve your search engine positioning and triple your traffic? Would you be excited? Sure.

Then, why not get equally excited about optimizing your website for max

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

imum conversion rates?

Many online businesses will spend hundreds of thousands of dollars optimizing their sites for the search engines. But then they waste 99 out of every 100 visitors that they spent so much time and effort getting,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

simply because they failed to invest in “asking the experts” (their visitors) first. Had they taken the time to optimize their site for conversion rate, before driving the traffic their results would be 10x more profitable.

The great n

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ews for you is, so few online businesses are currently testing anything! This means that you are in a position to absolutely dominate your competition by simply listening to the true experts... Your visitors!

Copyright 2004 Eric Graham

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Managers who delegate regularly and delegate well create a motivating work environment for their employees. But it’s not enough to simply hand off assignments and responsibilities and walk away. The manager needs to stay involved from describing the assignment clearly, to providing ongoing feedback, and finally acknowledging the work of the employee who completed the delegated task. So delegating is not a hands-off strategy or a way to off-load unpleasant tasks.

When talking about qualified business leads it is necessary to deliver an offer to the consumer in such a manner that the offer fulfills the needs of the consumer. In addition, the terms and attributes of the offer should be acceptable and beneficial to the consumer and, most importantly, all the organizational goals, including profits, should be achieved in the process.

Shopping online can often be perceived as more risky than real world transactions. In order to make it as safe as possible, The Product Shack have come up with some important things to look out for when buying anything online.

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