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So many sales on Ebay are let down by poor photographs - here's a tip to set you apart from the rest!

As an eBay trader, I regularly visit many forums that contain se

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ctions on eBay trading - after all, these days it's big business. One of the biggest moans that I see, day in and day out, is regarding the quality of photos on eBay.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t doesn't inspire confidence to buy if all a customer can see is a fuzzy, out-of-focus image! No matter how good your product or item is, send a bad photo out to promot

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e it and you go to the bottom of the pile.

'One picture is worth a thousand words'. Never were truer words spoken when it comes to promoting your item! I have stressed

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in other articles that you must have good photos if you want to sell well - but it has occurred to me that I never told you how to get the best results from small items

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

such as the ones I sell.

Larger items are easy. Smaller items - let's define them by saying that a 'smaller item' is no bigger than a wristwatch - can be difficult. W

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hy? Well, to understand this point, you have to know a little about photography. Wait! Don't turn off - it's easy to understand and could make simply massive improvemen

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s to your work!

Okay - so what do you need to know? Photographers will be aware of the phrase I am about to use: it's called 'Depth Of Field'. What? Listen, it's easy

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to understand and, once you have grasped it, your small items will look good for ever.

Any camera - film or digital - uses a lens to collect and focus the light and im

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ge. On inexpensive 'snapshot' cameras the focal length - that is, the distance at which the camera will take sharp pictures - is fixed. Normally this 'fixed focus' is b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tween three feet and infinity - as far as you can see. For close-up shots of our 'small items', many digital cameras (the ones we are really interested in) use a 'macro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

' setting.

This setting lets you take ultra close-ups. Whilst these are great, they have very little 'depth of field'. So what's that? Try to visualise this: your macr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

setting is designed to focus on the nearest thing to it - so by getting very close to your item you will have the front in focus but the back will be slightly blurred

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

. The 'field' of focus can be as shallow as half an inch if you're really close! Here's a practical test -

Go get a teaspoon, or a small matchbox. Put it on the table.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Go get your camera. Now turn on the macro and get in as close as you can - probably within an inch or two - and take a shot. Now - back off a foot and take another pict

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re. Sure, the item won't look as big but - download it to your computer and see the difference.

The first shot will fill the frame but - hey, the near part is in focu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s and the rest looks a bit fuzzy! How about the second - well, it doesn't fill the frame so I'll crop it and - well, look at that. Sharp focus on all the item. Wow!

Th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s is the 'Depth Of Field' effect. Macro settings are fine if you want to capture a tiny part of a very small image in tight focus - then you should get really close and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

click the shutter. However, if you want to take a full-focus shot of a fairly small item, you should back off and take your shot, cropping oit to the required size wit

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your photo-editing software.

Result? A small item that is in full focus and looks terrific to your customers - and that's what you should have for every item you sell

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This paper is written to analyze the current Service Delivery and Service packaging, then finding the relevance of warranty in Service.

Recent exhaustive surveys suggest that only 5% of professional salespeople reach and remain at the highest level, which we call Level 3. A further 15% attain Level 2 status, but the majority, i.e. a massive 80% remain at Level 1 in terms of potential achievement.

The question with advertising is not only 'how to?' but also 'what?'. My short answer is: Don't advertise your business directly. Instead, advertise your knowledge, share your experience, mentor people, teach them how to make money. First build a relationship of trust, then sell your business, not the other way around, it doesn't work that way. Learn to read the minds of your target groups.

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