Digg It - Business

There are 2 different kinds of popular catalogs used for merchandising. There are online catalogs that provide easy access using the internet, and there are printed catalogs that are used for

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mail-orders. Mail order is a means of purchasing products and services through mail. Though online catalogs are cheaper to set-up, there are many disadvantages of using this method of advert

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sing. First of which is that it poses security issues. There are many cases of online theft and hacking; customers might be wary and hesitant to order given that this form of thievery is ramp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nt. Dial-up users will have difficulty with trying to access these online catalogs. This might frustrate customers and end up causing losses in potential customers for the companies. Custom

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rs will not be able to test products. Online catalogs are impersonal and it fails to make the same kind of impression as a printed catalog would. Printed catalogs show the effort that a compa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y has put behind trying to advertise and make an impression.

Catalogs are a convenient way to showcase your products and provide your customers with the convenience of browsing through the o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ffers in the comforts of their own home while trying to initiate a more personal relationship with the customer.

Designing and printing your catalog must be thought of properly. The placemen

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of your products, the colors and typefaces you use, the size of the photographs and also having a consistent layout is essential to the success your catalog has with attracting buyers. It's

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

dvisable that you place your best products on the right hand side because when browsing through a catalog, most eyes fall on the right hand side and not on the part closer to the catalog's sp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ne. It is also advisable that you are not to use too many different typefaces or fonts because this will end up making the catalog look inconsistent and confusing. Limit the typefaces to 2 or

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

3 at the most. Consistency will give the impression of formality and quality.

The layout of your catalog should be simple and uncluttered. The layout should be consistent on every page. The

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

catalog should show the necessary information about the products and services being offered. A full color catalog will attract more attention than a duo tonal catalog. It is better if the pho

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

os of the services and products included in the catalog be shown in full color so as to provide a more honest impression with the potential buyer. Black and white catalogs attract far less re

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ponses than full color ones.

After designing your catalog, do not forget to include a well designed order form that can be filled out easily. Do not include unnecessary questions. Limit the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uestions to the customer's contact information and delivery method of choice. Make the customer feel like everything will be taken care of by the company without having to ask too much from t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e customer.

Now decide on how you are going to print your catalog. Choose a company that is well reputed for quality prints. Consider the size of your catalog and your target market. Do not

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

make an oversized catalog that will hassle your audience with the difficulty of trying to read it. Similarly, do not make a catalog that is too small to view the details of your product. Cata

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

og printing requires the expertise of professionals. Usually online printing companies offer lower prices than local printing companies. Plus, it will be much easier just uploading your image

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and leaving all the designing to these companies. This will ensure that your catalog has a more professional look.

If you have designed and printed your catalog with success, this is where

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou will see if your catalog is a keeper or not. A catalog that has a longer shelf life will save you more marketing money and increase the chances of more people browsing through your catalog

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/5561/diggit-Designing-and-Printing-Catalogs.html">Designing and Printing Catalogs</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/5561/diggit-Designing-and-Printing-Catalogs.html]Designing and Printing Catalogs[/url]

High growth incorporation tends to choose venture capital funding to hasten the next growth phase. These corporations require large outlays of capital. Venture capitalists normally take an ownership stake, to share in the corporation's business risk and profits.

Medical conferences brings physicians and researchers together to present and discuss their work. These conferences provide an important channel to exchange of information between health care professionals.

The envelope is an essential part of home and business communication. It is basically a receptacle for transporting letters, booklets, catalogs, coins, mailers, and invitations, CDs, photos, artwork, magazines and much more.

Tags

Links

Digg It - Designing and Printing Catalogs

Related Articles: