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One of the biggest mistakes that we made when we first started on eBay was to establish a thriving business that was based on low-cost products. We tho

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ught we were going to amake money on eBay with these low-cost products. Yet along with low-cost came low-profit from each sale. Yes, there was a profit

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Even with high volume, that profit just wasn’t enough.

Since we have two households to support, we need a fairly high monthly income. To achieve that

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

level of sales, we had to sell MANY, MANY, MANY of these items! Talk about hard work for low income! Yes, you can amake money on eBay with low-cost pro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ucts, but the amount of work required is tremendous.

We soon found options that allowed us to continue with our current regular customers and our chos

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n market niche. These new strategies included bundling the products that we sold. We also added higher-cost products to our offerings. Finally, we expa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ded the higher-ticket offerings in our eBay store.

• Bundling Products

We began to bundle our products. Rather than selling only one at a time, we be

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

an to sell groups of identical products. We also found that we could successfully group like products. Finally we found that we could take complimenta

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y products and group them together into a single auction. While we didn’t get higher individual prices with this strategy, by grouping products, we gre

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tly simplified our total time for a higher return!

• Higher Ticker, Higher Profit Products

We added higher ticket and thus higher profit products. Th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

se new products were still within the same market niche. They were also very complementary to our low-cost products. Thus our existing buyers were able

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to make the transition and began purchasing them. This strategy again helped to provide higher profit per item sold. It also significantly reduced the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

time require to make that higher profit level.

• eBay Store

We added a large number of higher ticket items to our eBay store. As buyers found these n

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

w items in our eBay store, more and more sale began to occur. Soon the sales of these items began to help to offset sales of the lower profit items.

•

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Establish Minimum price level

All new products that we add to the eBay sales mix are required to have a target auction sales price-level of at least $

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

0.00. Even this may be too low. However, by implementing the tactics outline in this article in combination with this requirement we have been able to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

reatly increase our average sale and our average profit per sale. We test and make sure that we can achieve that target before adding large numbers of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n item to our inventory.

• There are many other strategies that could be used, including totally eliminating the low-cost items from sales.

Starting

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ur eBay business with low-cost, lower profit items impacted the speed of our business growth. Don’t make the same mistake. Be sure that you amake money

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on eBay by never selling low-cost items. Establish a minimum target sales price level for all items that you purchase for resell.

To Your eBay Success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The biggest online auction site on the Internet, Ebay has made more than a few people wealthy and many others earn a respectable living. But how do they do it? Better yet, how can you do the same? Internet auctions work on a simple premise, you offer an item, people bid on it and the highest bidder wins. Many people dabble in this process, selling clothes their children have outgrown or a few miscellaneous items lying around the house, but in order to make real money you must have a plan. The first step to success on Ebay is-

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