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When you’re first creating advertising for your small business, it’s very tempting to go for the flashiest, cleverest, artiest adverts. But adverts with impact are those that actually generate customers.

Brand adver

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tising tells you how great the company is, how old and established they are, or a quick reminder of their product which you already know very well and don’t have to think too hard about. Great if you’re Coca Cola or

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

BMW, not so good if you don’t have those kinds of budgets.

Direct response advertising is designed to create an immediate response or action – a visit, a call, a click. It tells a complete story, with factual, speci

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ic reasons why your offering is superior at meetings the needs of your audience. It is salesmanship in print. It overcomes sales objections, it answers all major questions, it promises performance or results, and it

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

backs those promises with warranties or guarantees. This is the only advertising your money should go anywhere near.

• Remember 'AIDA' - Attention Interest Desire Action. The Attention part is the banner or headline

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

that makes an impressive benefit promise. Interest must relate closely to the way that the reader thinks about the issues concerned. Desire relates benefits to the reader so that they will want them. Finally you mus

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

prompt an Action, which could be to call, click, or visit. Be very clear what action you require.

• Your main message must be the most prominent. Don’t be tempted to devote half the space to a striking picture. The

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

biggest part of the advert must be your main benefit statement. This is the part that entices the audience to read on.

• Offer a single impressive benefit, quickly and simply. Research proves that the best adverts

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

are those which offer an impressive, relevant benefit to the reader. This 'promise' should ideally contain the business brand name, take no longer than about 4 - 8 seconds or about eleven to fifteen words, and be cle

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rly the most striking part of the advert. You must keep it quick, simple and to the point. Think about the vocabulary and language you use - know your target audience.

• Your message must be quick and easy to absorb

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. Use a clear layout, clear fonts and clear language. Don’t distract the reader from the text with images or fancy fonts. Use simple language, avoid complicated words, and keep enough space around the text to attract

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

attention to it. Use simple traditional serif fonts in ten, eleven or twelve point-size for the main text in magazines and newspapers; smaller or larger are actually more difficult to read and therefore less likely

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o be read.

• Involve the reader in your writing style. Refer to the audience as 'you' and use the second person ('you', 'your' and 'yours' etc) in the description of what your business does for the customer to get t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hem visualising their own personal involvement. Describe the service as it affects them in a way that they will easily relate to it.

• Develop an offering that is special or unique. Why should people be interested i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

f your proposition is no different to your competition? Emphasise what makes your service special and new. Unless your code of practice prevents you from claiming superiority over your competitors, you should put as

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uch emphasis as you can behind your USP (unique selling point), and either imply or state directly that you are the only company to offer these things.

• Your offer must be credible and believable. The Advertising S

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tandards Authority would prevent you from making overly extravagant claims anyway, but you should make your offer seem perfectly credible. Explaining 'why' and 'how' you are able to do the things you are offering ove

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rcomes huge psychological barriers in the prospective buyers mind.

• Use lower case type - word-shapes are lost when capitals are used. People read by recognising word-shapes not individual letters, so don't use cap

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tal letters for text, and ideally not for headlines either, as it takes longer to read and reduces impact.

• Headlines should be three-quarters up the page or advert space. Position your headline statement where it

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

can be seen quickest. Do not put headlines at the very top of the space. The eye is naturally drawn to between two-thirds and three-quarters up the page or space, which is where the main benefit statement needs to be

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Procedures for incorporating in Illinois are very simple and can be done easily, or by seeking legal help. As there are numerous benefits, people are choosing to incorporate their new business ventures more readily.

How much does a new car really cost. When factoring in insurance, resale value and the time Value of money.

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