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Although it has been around for many centuries, “wild posting” is the current rage for produc

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t offerings and events that have a need for an “in-your-face” style of promotion. You have no

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

doubt seen wild postings as you walked through an urban area where construction site barrica

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

des are plastered with the dozens or even hundreds of posters for a rock concert. Or, you mig

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ht have seen hundreds of posters for the movie “Spiderman” displayed on the side of a buildin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g. Yes, that is wild posting.

For hundreds of years posting signs along highways or on the s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ide of buildings was a common way to advertise. Sometimes people opposed it; you might know t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he expression “post no bills” which was often seen on the side of buildings. I guess these po

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sted signs were considered an early version of graffiti.

Recently, this technique has been u

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sed for technology products such as cell phones and high speed internet services. AT&T posted

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

banners for the “fastest internet in town for $14.99 a month” on an overpass in downtown Los

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Angeles. Microsoft used wild posting for its MSN “butterfly” by using a “static-cling” style

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

poster, which was easily removed and did not harm the surface where it was posted.

Mainstre

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

am companies are turning to wild posting because it is inexpensive; all it requires is printi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng and minimum wage labor. Also, it is demographic-specific since you can pinpoint the exact

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

city block where you want the posting to go. For instance, you can post near a football stadi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

um or an amphitheater where people walk by after a major sporting or music event. Wild postin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g works 24/7 or, at least, until someone takes it down or posts something on top of it.

Coul

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d it work for your business? If your customer walks a certain route or drives by a certain lo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Lots of businesses are turning to live phone answering services to answer calls when no one is in the office. The popularity is felt to be due to the fact that people are more likely to stay on the line and leave a message if they are dealing with a real person on the other end. And, it's not costing company's a whole lit of money because these answering services are being outsourced to countries like India where lower wages are paid, so companies save a good deal of money.

To ship a piece of glass, it needs to be crated. We build a crate around every piece of glass which we ship. It needs to be a custom fit so that the glass can be adequately protected.

We might be in the electronic gaming era, but it's more like a fun game of Monopoly this business for pleasure of sport franchise ownership. The stakes are high, spending free, and visible worries few.

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