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A business card is a singularly powerful tool for self-advertisement. If lets you market yourself to a very wide audience without th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e hassle and prohibitive cost of newspaper advertising.

When you have business cards printed in bulk, however, be sure to get yours

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

elf a business card case. It's crass to distribute your business card without putting them in a business card case first.

How to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Distribute Your Business Card

Is there a right way to distribute a business card? Is there a wrong way of doing the same? The

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

answer to both questions is yes. In distributing business cards, there is a right way and a wrong way. There is no right way of doin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g it the wrong way.

The Wrong Way: Distributing your business card as if you are dealing playing cards.

The Right Way:
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
b> Never pass out business cards like you would pass around sheets of paper or playing cards. Keep them in a business card case. Add
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
itionally, present them in such a way that the recipient can read them right side up.

As the recipient takes a card from your busin
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ess card case, make an effort to keep up polite chatter. If, on the other hand, you are the recipient of the card, comment as you ta
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ke the card out of the business card case. Then, subtly, put it in your pocket.

When networking, remember to keep your business car
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
case inside a pocket you can easily reach. It is not seemly to have to rummage for your cards while exchanging banters with high-ra
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
nking executives.

Keeping Up Appearances

Your business card is your advertisement. It should, thus, be representative of th
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
e image you are trying to get across. So, make sure they are never creased, wrinkled, dirty, or scribbled upon. To help your cards r
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
emain spotless and crisp, keep them inside a business card case.

Tips for Cross-Cultural Card-Giving

1. When traveling abro
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ad, have your information printed in English on one side and in the language of the country you're visiting on the other.

2. When g
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
iving out business cards in Asia, remember to use two hands to give and receive cards. Be sure to put the card that you receive on t
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
he tabletop, at least until the meeting ends. After the meeting, put the business cards you received inside a portfolio or a busines
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s card case.

3. If you ask someone for a business card, offer yours in return. The same rule applies for times when it is you who d
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
oes the asking.

The act of exchanging business cards is as important as a handshake. After all, when you exchange business cards wi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
th someone, you trade not just contact information. You exchange the possibility of a future with each other in it. Do it with style

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Business Card Etiquette - How to Give and Receive Business Cards

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