Digg It - Business

Stop what you are doing.

Take a look around your desk – really look. Okay, now look again and count how many pens there are in your vicinity.

Think

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

about the last time you used a pen? Have you used one already today? Chances are, you have.

Everyone uses pens – people use pens to take notes, sig

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

checks, doodle, draw, write stories and briefs and more. People use pens everyday for many activities. You can see them on your desk – now imagine t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

at those pens are transformed into promotional pens for businesses, perhaps you have some on your desk already.

Think about promotional pens for a m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ment – you’ve seen them, we all have. You get them in the mail. You get them at trade shows and trade fairs. A fellow businessman handed you one last

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

week. When you get a promotional pen, what’s the first thing YOU do? Chances are you answered ‘read it’. That’s exactly what most people do when they

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

get a pen that has writing on it – they read it to see what it says.

Now, place your business name, contact number, logo and slogan on that promotio

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nal pen and place that pen in other peoples hands. Imagine handing them out at the next trade show you go to. Handing one to your client as he writes

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a check for your services. Having a bucket of them at your receptionists desk so that your clients can take one. Imagine sending them out to your cli

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nts with your monthly mailer. How many hands have your pens in them now? How many people are reading your promotional pen? Hundreds, even thousands o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

people.

One pen can hit the hands of five people quite easily – that’s five people that have read your advertisement out of sheer habit and all wit

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

one pen. Multiply that by a few hundred and you have thousands of potential new customers, all with promotional pens that are personalized with your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

corporate information.

Personalized promotional pens are the ‘write’ choice for your business. They fit into every business dynamic – could you run

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

our business without a single pen in the office or store? No, you couldn’t. No one can. Everyone needs a pen – why couldn’t the pen they use be your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pen, with your information on it?

When you choose to have promotional pens made you can make a lot of plays on words or use the pen itself to help p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

omote your business. There are plenty of novelty pens that you can choose from that fit your business profile. Have some fun with novelty promotional

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

pens and find that this interesting, albeit not new, form of advertising can have a great impact on your business.

Not everyone who picks up your pe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or has one will use your products or services, but one of their friends might, or one of their friends friends. The list of possibilities is as endl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ss as your imagination – one pen can do the work of many when it gets around and moves from hand to hand.

Check out the wide variety of promotional

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ens that you can have personalized for your business for just a small investment. It’s great advertising that is the ‘write’ choice for your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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