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Many internet marketers agree that a conversion ratio, between website traffic and website sales, of between 1% and 3% seems to be the industry norm and th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at 2% is a good average ratio. What this means is that, on average, only 2 out of every 100 visitors will actually become a customer.

Webmasters often mak

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the mistake of only focusing on ways to attract more traffic instead of also finding ways of converting more visitors into customers. However, more and mo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e webmasters are realizing that website success is a two tier approach, namely:

1) Getting Traffic, and
2) Converting Traffic into sales.

In the cas

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of paid advertising, very often website traffic can only be increased by spending more on advertising. It is common for the ratio between traffic and adve

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tising to be 1:1, meaning that if you are currently spending USD 100 to get 500 website visitors you will need to spend USD 200 to get 1000 website visitor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s.

With the cost of paid advertising becoming more expensive, many webmasters are now looking for ways to rather increase the conversion ratio between tra

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

fic and sales instead of spending more money to attract more visitors.

A 2% traffic versus sales conversion ratio leaves a lot of room for improvement and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

by only increasing the ratio by 1% to 3% sales would in fact increase by 50%. Talk about powerful leverage, and without spending extra money!

Sounds great

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

but seems like a daunting task? The advent of web audio and web video have given webmasters access to a great tool for breaking the silence of the world-wi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e-web.

Instead of visitors coming across a “silent movie” type of website (actually even worse than an old black-and-white silent movie) they can now be g

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

reeted by a warm and friendly voice that make the website seem a lot more human and customer friendly, thanks to web audio.

By using web audio, a webmaste

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

can tell his visitors more about the site, the products or services being offered and let them know exactly what to do when they are ready to place an ord

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r.

It has also been proven that web audio can significantly increase ezine opt-in rates by simply explaining to visitors the benefits of signing up for a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ree newsletter in a couple of sentences.

Research have shown that by adding web audio, it is not uncommon for website performance to increase by up to 312

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

This is equal to increasing a 2% traffic versus sales conversion ratio to over 8% without spending any additional money on advertising.

A common concern

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

for webmasters, that have no prior experience using web audio as a marketing tool, is that they think it is difficult to install web audio buttons on their

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

web pages. In fact, nothing can be further away from the truth.

A good flash audio software program should allow you to add web audio to any web page in l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ss than 3 minutes.

It is clear that web audio has had a dramatic impact on internet marketing and we can safely assume that it will continue to grow in im

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ortance as more and more webmasters realize the importance of converting more traffic to customers instead of only focusing on ways of getting more traffic

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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