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Using audio on your website is no longer cutting edge, but it still works! Allowing visitors to hear your own voice

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is a powerful way to build trust and confidence in your brand.

There are many ways to incorporate audio files into

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your website or landing page. You can create an audio greeting to welcome your new visitors, which can either play

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

automatically or after the visitor pushes a play button. This will depend on the type of visitor you expect. If pe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ople are browsing your website at work, automatic audio can be quite annoying! You can also make an audio recording

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of your guarantee, which drives home the point that you really mean what you wrote and will honor your guarantee no

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

matter what. Audio doesn't have to be just voice, either- you can easily set up a background music that flows with

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your page's content and objectives.

One of the most effective uses of audio on your website is audio testimonials.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

When your current customers are willing to take the extra step and record an audio testimonial, that makes a stateme

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nt to visitors. Include a photo and contact information and you’ve got yourself a winner! This just further affirm

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

that your past customers are real people and don't mind being associated with your business.

It’s helpful to put a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

transcription or summary of the audio testimonial right next to the person’s picture. Most people won’t even bothe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r to listen to the audios... but it still adds credibility! Simply going the extra step of transcribing a bit of te

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t adds a great deal in the eyes of your visitor. Who would you rather do business with, someone who goes half way o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r a professional that goes all out?

There is a great freeware program that you (and your customers) can use to crea

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e audio files in .wav or .mp3 format on Macs or PCs. It’s called Audacity, and is available for free at http://auda

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

city.sourceforge.net/ I use this program for all of my audio recording because it allows for easy editing of ums an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d ahs and lets you save files in either .wav or .mp3 format.

To put audio files on your website, I suggest Web Audi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Plus, the program I use, because it lets you easily create professional-looking audio controls for your messages an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d insert them into your web pages.

With these simple tools you can both add polish and build trust in your websites

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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America was s built on self-reinvention, and today’s economy demands it. For the first time in history, employees must learn to manage themselves and take responsibility for their own employment. Even the word “career” is taking on new meaning, as a new generation of employees is moving in and out of multiple careers during their lifetimes.

Do patient objections create discomfort in you or your staff? Ironically, if you welcome objections, they can inspire you to grow and thrive. In other words, patient objections can actually be the turnkey to creating excellent service and satisfied patients! The trick is to get to the heart of the matter and meet your patient’s true needs. Every objection can be managed, even though not all of them can be overcome.

Using CPM is like handing out fliers. You know they’re also called throwaways, right? That says it all. It’s quantity over quality. Get over CPM today.

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