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Target web site traffic using the power of Auto-Responders. Establishing a mailing list (where you send out regular correspondence i.e. newsletters, promotions, etc, is a great idea, but it can be

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a little hard to manage if you have to do it manually. Have to manually send out an email, particularly if you have a lot of people to send it to can be time consuming, not to mention the fact tha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t it cannot easily be personalized for each recipient.

Why not harness the power of Auto-Responders to do the hard work for you. An Auto-Responder automates the sending of emails to your customers

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

or prospects twenty-four hours a day. What’s more, the emails you send out can be personalized for each person, so that it looks like you have taken the time to email them each individually in per

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

son. This works in a similar way to mail merge in Microsoft Word, but is fully automatic without any need for you to do anything (after you have set it up).

You can quite literally have a customer

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

subscribe to your mailing list (by leaving their name and email address on your web site) and then automatically receive emails you have predefined one over a period of time while you sleep!

You c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

an then schedule additional emails over a period of time. For example, you could send an initial email to welcome them to your mailing list, then an interesting fact about your products 3 days afte

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

they joined, perhaps an extract from a book you have written on day 5, and a promotion on day 7, and so on. The only thing you need to do is set-up the series of emails once, then you just set it

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and forget it, and each person who signs up for your mailing list will get their individual, personalized emails one by one in whatever time range you have set-up.

The good things to know is you on

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ly need to set-up a campaign (the series of email you wish the prospect of customer to receive) once, and then save it. The auto-responder will then automatically know when to send out the next mes

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sage and will merge in the recipient’s personal information when sending the email. It will also send an immediate response, the first time the person joins the mailing list (typically by leaving t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

heir details on your web site).

One thing you want to do is ensure you have separate mailing list for each type of contact e.g. At minimum one for your prospects, and another for your customers.

L

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

et’s assume, for the sake of argument that you wanted to offer your existing customers a discount on another product you sell on your website (but that you do not want to offer this to the prospects

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

). You could not easily do this if you had one mailing list for all your contacts because there would be no simple way to know which contact was a prospect, and which was a customer.

Decent auto-r

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sponder software can do some smart things like automatically moving a prospect from one list to another after a specific event occurs.

In the example above, you could get a prospect moved from the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

“prospects” list t the “customers” list automatically when the prospect purchased your e-Book. Nice huh?

Remember also that while auto-responders are automatically sending out these emails to your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

various contacts, you can still send out a “once-off” email to each group. For example you could manually send through a special report to all customers, or an invitation to attend an event, etc.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

By promoting your websites URL to your mailing list, you will find Internet web site traffic increases because more of your list subscribers are coming to your website.

This can be a great way to g

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

et more traffic, particularly for prospects (people interested in your products and services) because if you can get them signed up on a mailing list, they will be reading more about your product an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d services, and coming back to your website more often.

Make sure you use Auto-Responders, as they are another of the great Web site marketing strategies to get massive web traffic to your web-site

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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