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The results are in and it’s official. Everyone loves a gift. And despite the fact that most people believe you never get something for nothing, most

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

people are happy to accept the free marketing gifts handed out by the companies with whom they do business. Marketing gifts can be a keystone in your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

branding and marketing strategy and help you grow your business by leaps and bounds. All it takes is some strategic planning to reap the benefits of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

printing your name on some nifty little tchotchkes.

What you can do with marketing gifts
- Entice new customers by offering them a free gift

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

or trying your services or product
- Reward your current customers with little thank you gifts and reminders that they’re appreciated
- Bui

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ld name recognition by exposing your current and potential customers to your logo and business information
- Supplement your media advertising b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y finding a permanent home in the homes of your target market.

Adverts and flyers are often tossed in the dustbin as soon as they’re opened – if the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

even make it that far. By contrast, when you give your customers something that they’ll use and enjoy, it will stick around, sometimes for years. A

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

coffee mug with your logo on it, a key ring to hold the spare house keys, the calendar you check every day – each of these represents an opportunity

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

for you to put your name in front of your customer, sometimes many times a day.

How to Choose Marketing Gifts
The key is to give away marketing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

gifts that people will really use, without breaking your budget. If you can be clever into the mix, you’re far ahead of the game. Some of the most po

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pular marketing gifts in circulation are:

1. Calendars are sent out by nearly 50% of small businesses each holiday. They’re inexpensive, everyone us

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

es them and they stay around for the entire year. Why wouldn’t they be popular?

2. Desk Accessories and Office Supplies are second on the li

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

st of marketing gift giveaways. Pen tubs, imprinted pens, personalized sticky notes – they sit right there next to the calendar on the desk where the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

’re seen every single day. Why shouldn’t your name be on them?

3. Refrigerator magnets are another marketing gift that gets seen many times

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a day. Most people never have enough of them, and they can be created in so many different styles, shapes and colors that it’s easy to make yours sta

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd out from the rest.

4. Key rings are also up there among the inexpensive promotional marketing gifts. They’re inexpensive and useful, and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eople carry them around with them every day.

5. Clothing is a bit more expensive but it can offer comparatively higher returns as a marketi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng gift. Caps and t-shirts with your logo and name on them turn your customers into walking billboards for your business.

You’ll find an enormou

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s range of marketing gifts from the least expensive to classic executive corporate promotional gifts and items from leading suppliers on the internet

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There is much truth to this statement. If you buy a used watch on Ebay for $10, consider yourself lucky if it comes with a wristband- or hands. If you buy a jalopy for a hundred bucks from a used car salesman named Guido, cross your fingers before you turn that key. And how about that 6-day, 5-night getaway cruise to the Bahamas, for $200? It is probably nothing more than a ferry boat ride and a tour of roach motels. In one sense, you do get what you pay for.

Every company follows its own credit policy set by management. For some the credit period offered to the customer is a week while for other organizations it could be as long as a month. Problems start when payments are not forthcoming within the time agreed upon. This is when a company has to initiate the accounts receivable collection.

In franchising law we have what we call a 10-day rule, which in laymen’s terms goes something like this; The prospective franchise buyer must receive the (UFOC) Uniform Franchise Offering Circular for ten business days before any monetary compensation is given to or collected by the Franchisor.

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