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Now that you have a web site up and running, complete with a squeeze page (Step 12), you need an auto responder.

What

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is an auto responder?

An auto responder is simply a piece of software that manages your subscriber list and emails y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

our subscribers preset letters at preset intervals. Basically, it automates the correspondence you will have with you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r opt-in subscriber list.

Why do you need an auto responder? Because without one you will be emailing your contacts

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ne at a time when you have something to recommend. That is fine for your first 10 subscribers, but after that it beco

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mes a little crazy.

There are basically three types of auto responders available:

1) Personally hosted auto respond

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er. This is an auto responder that you download on your own computer and use it to send your emails out. For small l

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sts, this may be OK, but two things occur long-run. 1) If you are sending out 10,000 emails a day, your personal int

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ernet service may not like it. In that case, they may ask you to stop, or even shut down your account. 2) Email pro

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

viders, after they receive a few SPAM complaints about you (and you will get complaints, even if your list is double o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t-in, meaning that not only do people have to request your email, but they have to confirm that request personally), m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ay block your personal IP address (the identifying information from your computer) so that none of your emails reach t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

heir email clients. After awhile, very few of your emails are getting through to your list.

2) Web-hosted auto resp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

onder. Many of the web hosts offer an auto responder service through their website. The problems with this are simil

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r to hosting the auto responder yourself. Although they usually don’t limit how many emails you can send, you will st

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ill develop a problem with the IP address of your web site or web host.

3) 3rd party auto responder companies. Thes

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e are auto responder companies whose main business is delivering emails. They host their own auto responder, handle a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l of your correspondence, track how many of your emails are actually delivered, and work with the email companies to m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ake sure your emails are consistently delivered. When you are first starting out, this is usually the best way to go,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and you can get a decent 3rd party auto responder service for about $20 per month.

Next Step: What to mail your list

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Step by Step Guide to Internet Success Step 13--Get an Autoresponder

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