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When you run your own business there are many things to do and just not enough time to complete them all. It is critical to not only organize your time but to take advantage of technology and automate your business. Autore

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sponders will allow you to do this. They are relatively cheap, will save your time and allow you to organize the many daily chores of your business.

Now before you go out and just get a free autoresponder, stop and take i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to consideration a few points. Free autoresponders have very limited features and they put their ads into your messages. This will make a bad impression on you and you will lose the trust of your readers. Trust and credibi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ity is critical when selling anything.

Autoresponders have many uses here are a few:

Newsletter management
Thank you notes-follow up note to customers
Mailers
FAQ answers

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Announcements

Ads

E-courses

Your newsletter is a powerful promotion tool and needs to be well maintained and managed. Without an autoresponder you will take many hours to complete the simpl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tasks of newsletter management. An autoresponder will manage your lists, by taking care of bounces, those who unsubscribe, and visitors who subscribe to your newsletter. A simple web form will allow subscribers to be adde

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to your list. Your autoresponder will let you to send out your newsletter with just one click of your mouse. Many autoresponders have a tracking feature allowing you to tell how many subscribers open your newsletter and h

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ow many have used your links. This lets you see the effectiveness of your newsletter and ads.

It is respectful and simply good business etiquette to send a thank you note to your customers and clients.Your autoresponder c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n be set up to send one immediately they buy, and include a link for downloading or shipping instructions. It can also be set up for a scheduled follow up letter which will ask if they need any help and offer a bounce back

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

offer.

Mailers are a powerful way to promote your business and can turn indecisive prospects into buyers. They are a series of messages about your product/services. Messages are sent out at timed intervals. A good time fr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

me is about 7-10 days on a daily basis. Do not overdo this sales technique or you will lose potential customers. Here are some common ways they can be used.

Mailers sent to your customers can be very rewarding. Offers of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

iscounts, or coupons on related items are called bounce back or backend selling. Once your customer has bought and enjoyed one product from you they will be highly likely to buy from you again. Use your bounce back offer i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your follow up email.

Be careful never to abuse this powerful way of marketing. Only market to your opt-in-list, people who have specifically asked for more information about your product or have actually bought from you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Never send out messages to anyone on a random basis this is unsolicited mail and will get you into a lot of trouble and can even result in your losing your business.

Your FAQ list can be set up on an autoresponder. Inste

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ad of spending hours per day to answer customers questions you can make a list of frequently asked questions and answers. In your follow up letter to your customer you can reference and provide them a link in the letter wh

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ch when clicked will bounce back an email with your FAQ.

Announcements are good to send out to your subscribers and customers. They inform them of any new services you are offering, or a special discount or certificate. Y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u can also tell them about anything special that will be published in the newsletter.

Advertisements like solo ads will always be sent out by your autoresponder. These can be scheduled ahead of time and your autoresponder

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

will automatically send these out to your list.

E-courses are a great promotional tool. You can give your reader valuable information and at the same time can put a tiny 3 line ad with your signature. They are usually 5-7

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

days long on a daily basis. This means that you will have the chance to build a relationship and a possible sale with a prospective customer and show your tiny ad 5-7 times.

There are so many ways to use this powerful ma

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

keting tool. Used wisely and well it can build your business and expand your markets. Above all it will put much of your daily chores on autopilot and leave you time to run your business more smoothly and with less stress

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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