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It is important to have well written messages for an autoresponder sequence so that they get

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the maximum desired response.

Write Compelling Headlines

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Create c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mpelling headlines for the messages so that they grab the attention of your subscribers and t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hey read your message.

Personalize

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Personalizing your messages with the names an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

other details of your readers also helps in getting their attention. Ecourse Wizard enables

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you to personalize your messages by inserting codes in them. When messages are sent out, th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

se codes are replaced by the personal details of your subscribers. Hence, every reader will s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ee his/her name in place of the code.

Introduction

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The first message is usua

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ly a welcome notice. It gives an overview of what the entire autoresponder sequence is about

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and what is the duration of the sequence (a week, a month etc).

Awareness

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In the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

second message you should try to inform the reader about your product and service. Explain wh

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at it does and how they can get more information about it.

Interest

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In the next f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

w messages, stress on the benefits of your products and service. Convince the reader that the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y will be much better off buying your service than without it.

Compare

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To convince

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

them even further, compare your service and product with your competitors and show them that

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you are the best choice.

Credibility

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The best way to build credibility is to sho

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

that you have satisfied customers raving about your product. Include testimonials and case

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

studies in the message sequence for this purpose.

Action

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End every message with a te

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ser about the next message to make sure that they read it. Also, include a by line in every m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

essage providing your full contact information and calling for action like placing an order

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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