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    Brian Campbell, best selling author and successful internet marketer taught me the first commandment of internet marketing, "You cannot promote anything online without first capturing the email
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    address of your website visitors." Otherwise, your most valuable asset (visitors, traffic) passes right on by, without you even knowing who they were and giving you no way to follow up with the
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    to get them back to your website.

    Most people visiting a new site have no intention of buying anything. They are usually casually surfing for information and happen to find your site. Unless
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    they are totally impulsive, they will leave your site without buying anything. You see your site visitor counter increase everyday, but wonder why your sales are not increasing at the same rat
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    . Here's the answer. On average, it takes seven exposures to one product or new idea before a person will buy in. So you need to have a way to systematically follow up with your website visit
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ors and at the same time build your most valuable asset, an email list that you can market to over and over again.

    How would you like an automated salesperson working for your site 24 hours a d
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    y seven days a week? This salesperson never gets sick, is always available to greet your customers and does not take a "no" personally. They continue to follow up with your prospects just as y
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ou instructed them until the prospect opts out, but continually adds new prospects to your database without any trouble. The magic tool to accomplish this is called an autoresponder.

    An autore
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ponder is an account that you subscribe to that captures and manages an email database collected from the traffic of your website. When you log into your autoresponder account, you can generate
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    a sign-up form that will capture the name and email address and any other pertinent information you want to collect from your website visitors. You can then set up a campaign, a predetermined
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    et of emails that you create and design with the purpose of getting the visitors back to your website and to buy your products or services.

    Autoresponders can be used for other valuable and imp
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ortant purposes too. You can offer a free newsletter or a mini course promoting different aspects to your site. By offering something of value and at no cost, more people are willing to give y
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    u their email address. Once you have developed an email list, you can send a broadcast message to the entire list at the same time with a special promotion from your website or a joint venture
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    with another internet marketer. Thousands have been made over one weekend with this kind of special promotion. The possibilities are endless, but have to have the system in place for it to work
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen


    Where can you get an autoresponder program? There are scripts available that you can upload to your site but I would stay away from these. It is best to use an online service with a third pa
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    rty service. Where can you find one? A quick autoresponder Google search will provide you with many options. Most autoresponder sites will charge you a monthly fee and will allow you to run m
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ltiple campaigns and websites. The fees can range from free to as much as you are willing to pay for, depending on the services you need. However, I have found a very reliable autoresponder th
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    at you can test drive for free. You can try it out and learn how to work it with the basics you need to run a successful campaign. As your needs grow, they do have upgrade options you can subs
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ribe to for a reasonable monthly fee to expand your service options. You can find this service at Getresponse.com.

    If you are currently not using an autoresponder on your website, you are pote
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ntially missing out on thousands of dollars in potential sales. Don't miss out on any more sales! I strongly urge you to get an autoresponder set up today.

    To Your Success!
    Steve Scoresb


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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