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Following up with your customer, once you've made a sale, is an important part of providing good customer service. Not only is it an important part of develop

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing a good relationship with your customer, but it will also enable you to introduce your new products.

Although sending out a personal message to each of yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ur customers may not be possible, you can provide your customers with the illusion that your message was personally sent. By using autoresponders, you can eli

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

minate the need to manually respond each time you make a sale.

Autoresponders

Autoresponders are one of the best promotional tools on the Internet. They wer

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e designed to automatically respond to any email message sent to it with an automatic response. The more advanced autoresponders will enable you to set up a s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eries of autoresponse messages to be sent out at a specified time.

You can use autoresponders to send all of the following:

• Thank you messages

• Welcome

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

letters

• Order confirmations

Autoresponders can eliminate many of your routine follow-ups. However, they cannot eliminate your customer's support requests

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and your future mailings.

Customer Service

In order to develop a good relationship with your customers, you must provide them with quality customer service.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Let them know that, should they have any questions or problems, they are free to contact you. Provide them with all of your contact information to make the p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rocess simple. Even if you can't personally assist them, make sure that you have a good customer support group ready to help. Reply to their support requests

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s quickly as possible and assist them until the problem is resolved.

Your customer service is one of the most important factors in determining your customer'

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s satisfaction. Even if you have a great product or service, if your customer support isn't good, your sales will suffer.

For every dissatisfied customer, yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

u can expect to lose one hundred new customers. Why? When one customer has a bad experience with your company, you can be certain that they'll tell everyone t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hey know about their bad experience. It will travel through the grapevine and ultimately cost you sales.

Follow-up with your customers and ask them how they

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

like your product or if they have any questions. This is a great way to not only provide good customer service, but to also obtain feedback about your product

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. By listening to your customers, you will know exactly what they want, what they're having problems with and how you can develop a better product.

Mailing L

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ist

The best way to follow-up with your customers is to set up a mailing list. No matter what mailing program you use, make sure that it will allow you to se

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd personalized messages. Your customers need that personal touch. They don't want to feel as if the message they received was sent to an entire list. They wa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nt to feel as if it was personally sent to them.

By following up with your customers and providing great customer service, you are creating a life-long relat

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ionship. Satisfied customers are more apt to purchase your new products in the future. Treat them with the utmost respect and go above and beyond the expected

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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