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A followup autoresponder is essential for any web based business. The question is should you sign up for an autoresponder email service or buy a software or script with a one time investment?

To answer this simply: It really depends on your needs.

I

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

f you’re just starting out, with no special or unusual requirements, then I would highly recommend that you go with an autoresponder email service.

I myself started out with a service and later converted to a script. If I knew then, what I know now,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

I would have stayed with a service and saved myself much unneeded headaches.

Here’s just several reasons why you should go with an autoresponder service:

* Access to the latest

With a service, you don’t have to keep up with everything that’s going

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on in the autoresponder and bulk mailing world. It’s the autoresponder service’s job to keep track of what’s happening and to make sure that they offer you the latest features and that they keep in line with the latest rules and regulations. All you h

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ave to do, is log in and read about it in the nice yellow announcement box on your main page.

* Deliverability

Let’s face it. This is probably the biggest problem that anyone doing bulk mailing faces. Most say that it is easier to just install a scr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ipt on your own servers and increase the chances of mail getting through ISP filters and into your customer's inbox. The reason being because you are on your own servers and therefore, have your own unique IP. As opposed to sharing IPs with every othe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r autoresponder user who could be spamming addicts.

It is not uncommon, however, for you to get blacklisted by ISPs even if the script is on your own servers. And when that does happen, an autoresponder service with qualified staffs would probably be

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

in a better position to "negotiate" with the ISPs to get unblacklisted.

But the reality is, there’s more to increasing mail deliverability then just your IP address.

Apparently, you must also consider the content of the message, the URLs in the mes

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sage, the DNS and other technical settings of the machine, and a host of other factors that requires technical know how that most of us simply don’t have, or don’t want to learn.

* Affordable monthly fee

Surprised? This is probably one of the main r

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

easons why most would switch to a software or script - to run away from the monthly fee. But believe me when I say, in the long run, it’s cheaper to pay the monthly fee. You’ve got to consider firstly, the initial investment, and then there’s the hiri

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng of someone to repair it when it "acts up". And don’t forget the fee you have to pay to upgrade to the "latest" version that includes the latest cool features.

Remember, we are working on the internet where the law and technology is changing ever s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o quickly. Oh, and there is, of course, the cost of herbal medicine to get rid of your persistent headache as you try to keep up with your script’s "attitude".

The above reasons should be enough to convince you to go with an autoresponder service. Th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e only reason that may require you to have your own autoresponder script installed on your own server is if you need more control over how your script works. Here are my reasons for switching to my own script:

* Integration with other scripts

I need

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ed my subscriber database to synchronize with my membership database. When someone subscribes to a certain list, they would automatically be subscribed as a member. And when someone subscribes as a member, they would automatically be subscribed to tha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t special list. I needed this to work with unsubscriptions as well and have it work for different types of membership.

* More control over autoresponder features

At the time I switched to a script, I needed more features than was offered by a servic

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e. The script allowed me to have unlimited autoresponders with unlimited messages with tracking systems and rss capability. All of which, is now available with a service :-/

So, if you think you need a feature that is lacking from a service, you can

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

be doubly sure that you’re not the only one and that the service will quickly pick this up. It would probably take a bit more time but it will turn up.

* Control over subscriber list

I had built an email list of a few hundred when I decided to chang

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e over to a script. By the time I realized that I should have stuck with a service, I had then built my list to a couple of thousands. I did try to make a switch back but list imports to reliable autoresponder services require people to double opt in.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Which reduced my list number to about 30 people.

They say that if people wouldn’t bother clicking on your confirmation link, it’s because they don’t want to be on your list. They probably just haven’t had the chance to click on your unsubscribe link

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. If that’s the case, then this reason would be completely invalid.

To sum things up … just stick to an autoresponder email service … unless you desperately require a unique feature that is critical in determining the success of your online business.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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