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FIRST QUESTION: What do Cosmopolitan, FastCompany, The Wall Street Journal, 20/20, and Inc. Magazine all have in common?

Each of th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ose publications featured me as an expert because they all read my blog. I didn’t send them press copies of my books. I didn’t “pi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tch” them. They came to me. Because blogging gives value.

So, why aren’t you blogging again?

SECOND QUESTION: What does the numb

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er 497 mean to you?

Probably nothing, right?

Well, for mean, 497 is the number of times I’ve posted on my blog.

In other words:

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

497 hits on Google
o 497 (more) hits on Google than other speakers who DON’T blog
o 497 press releases (but better)

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o 497 instances of delivering value
o 497 reinforcements of my brand
o 497 ideas for future speeches and products
o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

497 validations of my expertise
o 497 expansions of my expertise
o 497 reasons for the media to inquire
o 497 opportu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nities to build community
o 497 opportunities to stay in front of fans
o 497 pictures of you giving speeches and working w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

th clients
o 497 modules to be used for future books, speeches, products
o 497 (more) links to my website
o 497 momen

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ts of (not selling, but) enabling people to buy

So. WHY aren’t you blogging again?

LAST QUESTION: Why would speakers post pict

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ures of themselves on their own blogs?

Five reasons.

1. The pictures show you doing what you do. This provides social proo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f that you are a REAL speaker, effective and “out there.” Anyone can claim to be a speaker, but with pictures of you in front of au

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

iences, it reinforces what you do.

2. People see what they missed. Make your blog post almost like a review of a concert th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

at came to town. Discuss highlights, funny moments, even screw-ups and interruptions. Make readers say, “Wow, that sounded awesome

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

!”

3. Content generation. By making notes about each speech and recording them on your blog, you are managing you content f

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or future speeches and books. It’s all about knowledge management!

4. Attract new customers. When people read about how y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u helped a certain organization, they’re going to say, “Hmmm…I wonder if he could do that for my group? Maybe I should give him a c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

all…”

5. Customer service. By blogging about your speech, the venue, the client and the audience, you compliment your custo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mer. Be sure to email your main client/meeting planner and tell he or she to read the post. It’s the best thank you note in the wo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rld!

LET ME ASK YA THIS...
Why aren't you blogging?

LET ME SUGGEST THIS...
Email me and I'll tell you how to get started

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Learn the 3 most important things you need to before you begin your new role as a team leader.

By using this system of creating a forecast and comparing that to actual financials on a monthly basis I was able to focus on income areas that were falling behind and stop expenses that I didn't need to make.

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