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Why Should Businesses Blog?
You hear a lot about business blogging these days. It seems everybody is extolling the virtues of the business blog. But up until now, I haven't seen anyon

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e touch on all of the benefits of business blogging, not in a single article anyway.

So with this article, I've offer a comprehensive list of business blogging benefits.

1. Search Engine Vis

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bility
By default, blogs do many things well that can help them earn search engine ranking. In many cases, business blogs can achieve solid ranking faster than regular websites. A blog i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s easier to publish than a regular website, so you can post content to it more often. Search engines like websites with frequently updated content. So through business blogging, a company can ach

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eve better online visibility than with a website alone.

2. Easy Online Publishing
If you can create and send an email, you can post content to a blog. It's a simple matter of enterin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your content and clicking "Publish." This simplicity makes you more inclined to publish content regularly, which keeps people and search engines coming back more often.

This also makes business

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

blogging ideal for multiple-author scenarios. The communications manager can control the business blog, but he or she can designate multiple authors with various levels of publishing authority -

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and it's all easy to do.

3. Positioning Power
Blogs tend to be closely associated with an individual author, more so than a regular website. So if you make your business blog an ext

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ension of yourself, it becomes a readable manifestation of your knowledge, personality and professional talents. In this way, you can use your blog to position yourself as a "thought leader" in y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur industry.

This type of positioning can be useful for corporations, but it's even better for individual service providers, consultants and the like. By using a business blog over a period of t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

me, for example, a consultant can build trust and demonstrate his or her long-term success.

4. Potential for Dialogue
Business blogs are part of the social web, often referred to as

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Web 2.0. Web publishing of yesterday was mostly a one-way affair in which the publisher spoke to the reader. Web publishing today is more of a dialogue, where publishers and readers speak to each

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

other. With their reader commenting capabilities, blogs support the concept of online dialogue.

When used properly, business blogging can harness the power of this dialogue concept. Through a bl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

og, companies can get feedback directly from their customer base. They can also win the "hearts and minds" of their base by offering candid insight and discussion related to their products or ser

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ices.

5. Blogs Foster Trust
When you publish a blog in your own true voice, you encourage people to trust you. This is especially true when people read your blog over time -- when th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y become "fans" of your blog. You become less of a stranger and more of a trusted resource. Any company can benefit from appearing trustworthy, especially in this post-Enron world of corporate sk

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

epticism we live in.

6. Potential for Leads
You stand to gain a lot from the interaction and trust mentioned above. When you interact with your blog readers in a positive way, you ha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e a much greater chance of turning them into readers, subscribers, customers and buyers.

7. Fill in the Blank
I said I would offer a comprehensive list of business blogging benefits.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

But in truth, such a list is impossible to create. With their versatility, blogs mean different things to different people. What value will you build into your business blog? There are no limits

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

... only possibilities and imagination.

* You may republish this article online if you retain the author's byline and at least one of the active hyperlinks below. Copyright 2007, Brandon Cornett

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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