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When I was a salesperson for a design company one key element in my presentation consisted of a product brochure. They were wri

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tten for us by the company engineers and we complained that there were too many elements missing for us to make our sales points

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Here are 5 tips for writing better brochures for your small business.

1. Know your audience. What do you want them to know,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

think, or feel after they read your brochure? Your brochure must fit the informational needs of your audience. Is there somethi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g you can ask in your brochure that will make your prospect buy? Your customer is very busy and cares very little about your bra

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ging about your company. They are only interested in what's in it for me. What is your audience's profession; are you writing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to engineers, insurance companies, or managers. The engineers may be interested in performance specifications. The insurance c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mpany may be interested in data or charts.

2. Know what you are trying to accomplish with your brochure in terms of the overal

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

marketing program. The brochure can be used as a sales support tool for a salesperson to leave behind after a sales meeting th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t summarizes your presentation and description of benefits. Direct mail is designed to fit into a standard envelope and mailed

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

long with your sales letter. It provides information about your sales points, list features and contains graphics and photos.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Respond to inquires for more information about your product or service. You should always have a plan to use the brochure effec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ively, before you start to write it.

3. Put a strong selling message on the cover. Just in case your brochure is never read y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ur selling message should be strong enough for curiosity. People are busy and are bombarded with advertising all day long, on t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

levision, mail, and radio. Your brochure is competing against these other advertisers. "If the selling message on the cover is

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

weak, or worse--if there is no selling message on the cover--the reader has no motivation for opening the brochure. It is just j

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

unk mail, something to be thrown away," says Robert W. Bly.

4. Keep it simple. A brochure will not read like a novel. It sho

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ld be divided into short sections, sub-sections. Some thought should be given about how information will appear on the pages on

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e it's published.

5. Positioning. Your brochure must dramatize the problem and its severity; then position your product or se

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

vice as the solution.

So, if you want your brochure to sell and not just tell follow the five tips for writing better brochures

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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