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Digg It - 8 Fundamental Rules For Writing Great Copy That Sells
The number one objective of your sales copy is to get your prospect interested enough in your offer to actually take action and buy it.
Just how do you actually wr
Just how do you actually wr
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ite copy that does just that?
There is no one hard and fast rule to achieving that but there are definitely certain rules that needs to be followed if you want to
There is no one hard and fast rule to achieving that but there are definitely certain rules that needs to be followed if you want to
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
write sales copy that is effective in getting your prospect to buy from you.
Rule #1 – Focus On Your Prospect Sales copy should always be written with the prospec
Rule #1 – Focus On Your Prospect Sales copy should always be written with the prospec
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
t’s needs, wants, desires, and feelings in mind.
Always focus on the prospect, never on yourself. Forget about inflating your own ego.
Rule #2 – Target Your Marke
Always focus on the prospect, never on yourself. Forget about inflating your own ego.
Rule #2 – Target Your Marke
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t
Select a market for your sales copy.
Do some research on the market that you wish to sell to.
Understand the demographics of your potential customer and speak
Select a market for your sales copy.
Do some research on the market that you wish to sell to.
Understand the demographics of your potential customer and speak
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
his language.
Understand his fears, pains, wants, needs, problems, etc.
Write your sales copy specifically for your selected market.
You cannot write copy that s
Understand his fears, pains, wants, needs, problems, etc.
Write your sales copy specifically for your selected market.
You cannot write copy that s
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ells effectively, pleasing and appealing to everyone under the sun at the same time.
Rule #3 – Never Assume Your Prospect Understands What You Mean
When writing c
Rule #3 – Never Assume Your Prospect Understands What You Mean
When writing c
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
opy, it is dangerous to assume that your prospect understands what you mean.
Always strive to write using simple words and phrases. Explain anything that you think
Always strive to write using simple words and phrases. Explain anything that you think
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
the prospect might get lost and not understand.
Never try to get too clever with your sales copy that some of your prospects might not even understand what you me
Never try to get too clever with your sales copy that some of your prospects might not even understand what you me
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
an.
Rule #4 – Make Your Copy Alive
When writing sales copy, you really want them to take action, so you really need to inject action into your sales copy.
Avoid
Rule #4 – Make Your Copy Alive
When writing sales copy, you really want them to take action, so you really need to inject action into your sales copy.
Avoid
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
sing conditional phrases.
Instead of using, “You would learn…” or “You could earn…”, you are better off using, “Learn…” and “Earn…”
Rule #5 – Write Sales Copy Th
Instead of using, “You would learn…” or “You could earn…”, you are better off using, “Learn…” and “Earn…”
Rule #5 – Write Sales Copy Th
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e Way You Talk
Copywriting is salesmanship in print so what better way than to deliver your sales messages the way you would if you were speaking right in front of
Copywriting is salesmanship in print so what better way than to deliver your sales messages the way you would if you were speaking right in front of
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
your prospect.
Forget all that your English teacher has taught you to write.
Feel free to use sentence fragments, short sentences, and even one-word sentences.
Forget all that your English teacher has taught you to write.
Feel free to use sentence fragments, short sentences, and even one-word sentences.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
The easiest way to know if you are writing the way you talk is to read it out.
Rule #6 – Point Out The Benefits First Before Even Telling About The Features
Alway
Rule #6 – Point Out The Benefits First Before Even Telling About The Features
Alway
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
s focus on how your offer can benefit your prospect. Point out to your prospect how your offer can make his or her life better, easier, more comfortable, worry-free
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
, etc.
Features do not mean much if your prospect cannot relate how they will benefit him or her. It is your duty to point out to them the benefits if you want you
Features do not mean much if your prospect cannot relate how they will benefit him or her. It is your duty to point out to them the benefits if you want you
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r sales copy to perform effectively.
Rule #7 – Use Testimonials To Support Your Claims
Whenever possible, always include testimonials of happy customers to suppor
Rule #7 – Use Testimonials To Support Your Claims
Whenever possible, always include testimonials of happy customers to suppor
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t your claims and convince your prospect that he or she can achieve the same results with your offer.
Rule #8 – Motivate Your Prospect To Take Action With A Reason
Rule #8 – Motivate Your Prospect To Take Action With A Reason
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
You should always give a reason for your prospect to take action immediately after reading your offer like a time-sensitive bonus, special “Act Now” price, etc.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
The above 8 fundamental rules to writing sales copy will help you draft and write a great piece of sales copy that will sell in almost any market you wish to pursue
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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