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Because I'm a journalist and copywriter who also reads and writes blogs, people who don't use the Internet as much as I do have started to ask me some searching questions

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of late. Some of them sound worried.

They have heard a lot about blogging and the impact it could have on traditional marketing.

One person even asked me (perhaps a litt

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

le concerned) if PR teams will be replaced with bloggers. I don't see it, I reassured them.

PR is also about managing people and that will always be important. The mains

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tream media isn't about to disappear, and the majority of the population probably couldn't care less about blogs. For all the hype, blogging should be seen as a potential

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

addition to a marketing portfolio.

The place blogging may have its biggest impact is on areas of the trade press. There is a revolution in publishing taking place, sparke

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d by the new forms of advertising such as Google ad sense. This has made it possible for someone running a blog site, with a staff of one and overheads of almost nothing,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to start earning a living from their publishing.

If the blogger can get readers, then Google places the ads (relevant to the content) – and you have a publishing busine

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ss. This gives a lot of people an incentive to provide great content – so that they get more readers, and more money from ads.

It's just like the traditional press, but wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

thout the need for offices, advertising sales teams, HR departments etc.

This works best in niche areas. Soon, there may not be much need for magazines about new gadgets

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

, or mobile phones, or ride-on-lawn mowers or whatever. Because the blogs have it covered, providing more up-to-date information and readers who are ready to buy – and ca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n simply click on the advert.

The everyday bloggers have a new-found power and are not about to go away. Some blogs now get millions, even tens of millions of readers a da

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y. They are rivalling the mainstream media – and if the US government can't control them, what chance does a small company or even a big enterprise have?

Companies and b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

logs It's still pretty early days for companies using blogs, and the whole thing is evolving. It will probably settle down into one more piece in the jigsaw, another com

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

munication channel that companies can use.

The style used in company blogs needs to be less "written by committee" and more personal and spontaneous.

Companies that try t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o use too much subterfuge in the blogging world are exposing themselves to a potential backlash. There's a great emphasis on honesty in the blogging world – for example b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

loggers will often end a post with a "disclosure" note which mentions any conflict of interest.

At a simple level, blogging can be seen as simply another way of publishing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

information on the Internet. It's useful because it is so fast and it's easy to get a range of people involved quite quickly.

However, there are real skills involved to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

good blogging. Not only does the writing have to be engaging, colourful, funny, informative etc, but the writer also needs to take account of search engine optimisation

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

techniques – which basically means using the right keywords to ensure the blog shows up in the search engines.

At it's most sophisticated, blogging is being used to crea

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

te "viral marketing" campaigns – to create a "buzz" around a product as though this were coming from ordinary people. This is a whole new field of marketing / advertising

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/58569/diggit-How-Blogging-Impacts-Mainstream-Marketing.html">How Blogging Impacts Mainstream Marketing</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/58569/diggit-How-Blogging-Impacts-Mainstream-Marketing.html]How Blogging Impacts Mainstream Marketing[/url]

How do you manage the knowledge of others, without interfering with the subject?

You can SO measure return-on-investment for a public relations program! Try this.

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