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Google just introduced Blog Search in beta yesterday. This new search function allows for you to search the internet for Blogs, Podcasts and RSS feeds. You simply

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

type in your keywords and it will show you results that have come from these sources.

The results they display are not showing any preferences to Blogs that are

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

published on Blogger. We are seeing results for all Blogging platforms. Actually Google Blog Search is not just looking at Blogs. They are looking for any RSS fe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d, which might be from a Blog, Podcast, or any other XML feed. It appears that the search tool is pretty responsive and we are seeing results show up in a matter

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of hours after a new post is made to the RSS Blog and Podcast Feed. This is another way that you can create online visibility for your business.

The organic res

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lts are sorted by relevancy, but you have the option to sort them by date as well. This is especially nice if you want to locate the latest post for a fast breaki

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng news topic and want to find it quickly in the blogosphere. The other thing that Google has done is to try to eliminate some of the “noise” and Spam of the blog

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sphere. They are looking at high quality Blogs and show them at the top of the page under what is called “Related Blogs”. This is prime real estate for your Blog

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to be listed in.

As an example: Go to the new Google Blog search ( http://blogsearch.google.com ) and type in podcasting tips. The results that are shown at the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

op 2 of the 3 Related Blogs happen to be authored by me. You will also see over 1600 results and we have several additional results on the front page. This is bec

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ause we are writing 6 quality Blogs and publishing quality content frequently to these Blogs. http://blog.podblaze.com

Google currently does not support a manual

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

submission for your Blog feed. I think this is smart, since it keeps the unethical people out of the picture. If you are Blogging or Podcasting properly and foll

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

wing best practices; your feed will be found by Google. Make sure that you are also following best practices for pinging after your feed is updated. This will ens

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ure that your feed is updated by Google.

It looks like Google started to index Blogs, Podcasts and RSS feeds in June of 2005. They are currently not showing post

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that were made previous to this. They may change this in the future. Google has found a way to somewhat keep the black hat SEO and unethical Bloggers out of the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

results. We can all celebrate this; because this means quality and relevant results for searchers.

Podcasters should also take note that individual podcast shows

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

are also being listed in the results. This is a great way for users find your podcasts and individual podcast shows, based upon specific topics and content.

If y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou are serious about improving your marketing and the online visibility for your business website; then you need to be creating quality content with a quality Blo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or Podcast. If your business wants to get maximum exposure in this important new area of Google you should work with professionals that truly understand this tec

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hnology. You can look at http://www.leveragedpromotion.com as they have experience with many Blogging, RSS and Podcasting Solutions.

Copyright 2005 Rodney Rumfor

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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<a href="http://www.diggit.org.ua/article/58777/diggit-New-Google-Blog-Search-is-Great-Marketing-News-for-Business-Podcasts-Blogs-and-RSS-Publishers.html">New Google Blog Search is Great Marketing News for Business Podcasts, Blogs, and RSS Publishers</a>

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