Digg It - Internet and Businesses Online

You have probably fallen into one of the biggest pitfalls new business owners fall into. It all starts with…

Your domain name!

Most people believe nami

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng your domain after your company name is the best thing since sliced bread. This is a total myth.

Let’s take a practical example to demonstrate why.

W

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

en you want to find something online, you go to a search engine and type in a term that is either the item you are searching for or something that comes

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pretty close. So let’s say you’re looking for a language translation service. It’s almost safe to bet your house that you will type in terms like ‘langua

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e translation’ or ‘translation services’ or translating languages’, right? This is what comes to most people’s minds.

But how do you know for sure?

Wel

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l you go to:

http://inventory.overture.com/d/searchinventory/suggestion/

Then enter the terms/words you feel people would type in when looking for a pa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ticular service.

This tool gives you a breakdown (from highest to lowest) of the most sought after terms.

So somebody with a domain name like translati

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

onservices.com has a MUCH higher appeal to search engines than randyisthewordmaster.com. Consequently, the former site will be closer to the top rankings

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

because the domain name is keyword rich.

This means the best keywords people use to search for a particular thing online is incorporated in the domain n

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ame. It’s a very powerful and often overlooked tactic that could bring you a flood of qualified traffic.

Test this for yourself by typing in random term

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

in a search engine and watch as the top results yield keyword rich domains. It’s a tested and proven method so…use it!

Are The Best Domain Names Taken?

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Most of this will probably be news to a lot of people which puts you behind the 8 ball. What do you do when you try and find a keyword rich domain and d

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

iscover they have all been taken?

Well, this actually opens another door for you.

Go ahead and experiment with keywords. Gather the best you can find a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d put them in various combinations. You can also use numbers in your domain which is a newly discovered secret. Putting a ‘1’ before the first letter is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

picked up by the search engines before any letters. You can use the number followed also by a dash. Both of these are recognized before letters in search

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

engines.

Here’s another slick trick. When Yahoo! and other major search engines check, they will look to see who actually owns the site. If you register

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your domain starting with a ‘1’ like 1waytranslation.com make sure you put 1waytranslation.com as the owner of the business when you register it (you di

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n’t think they would believe your business really starts with a 1 did you?). If it’s registered under the same domain, they leave it alone!

A final word

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of caution, do everything within your power to get a .com suffix. There is debate about whether .com’s get preferential treatment over others like .biz

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd .net, but from a buying publics perspective, .com is the safest and best way to register. The public has been ingrained that .com is credible and safe

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/59388/diggit-How-To-Register-A-Magnetizing-Domain-Name.html">How To Register A Magnetizing Domain Name</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/59388/diggit-How-To-Register-A-Magnetizing-Domain-Name.html]How To Register A Magnetizing Domain Name[/url]

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