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What makes the perfect domain name?

Well, it has to be:

1. Relatively short
2. Simple to remember
3. Easy to spell

I was spe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

aking to a customer recently who had a business called 'Otway Valley Trading Company'.

The domain name he wanted was: www.otwayvalleytrad

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ngcompany.com

Can you spot some of the problems with this domain name?

Here's a few:

1. It's too long:

Having to type a long domain nam

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

into your browser is annoying and also increases the chances of your customers making a spelling mistake.

2. Too many keywords:

Having 4

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

keywords (Otway Valley Trading Company) makes it hard for customers to remember the name of the site.

Try to stick to one or two keywords

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n your domain name.

3. Easy to misspell:

The word 'otway' can be easily confused for 'ottway'.

4. Makes the email address too long:

An

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

email address for this domain name would look like this:

sales@otwayvalleytradingcompany.com

... that's a mouthful for anyone to remember

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Picking a Good Domain Name:

1) The shorter the better

Having a short and snappy domain name makes it easier for your customer to rememb

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r your website address, and easier to type into their Internet browser.

2) Go for something catchy

Keep in mind that your domain name doe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n't have to be boring. In fact, if you can come up with something catchy - it's a great way to distinguish your business from the competiti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n - just ask the people at Yahoo!.

3) Avoid using hyphens

We've found that hyphens in domain names tend to confuse people.

Sometimes you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

'll see websites that have a hyphen separating keywords (e.g. ace-accounting.com). This is almost always because the preferred name (aceacc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

unting.com) has already been registered by someone else.

If the domain you want is already being used by someone else, then you're better

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ff coming up with an alternative name then using hyphens.

4) Avoid using numbers

If possible, try avoiding the use of numbers in your dom

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

in name, as this can also lead to confusion (e.g. was that 3phones.com or threephones.com ?).

But if you have to use a number, make sure y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u register both the written and numerical versions of your domain name (3phones.com and threephones.com).

5) Grab a thesaurus

If you're s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

truggling for inspiration or finding it difficult to come up with a name that hasn't already been taken - grab a thesaurus (or visit Thesau

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

us.com)

Say you run an adventure tour company and you want to register excitingadventures.com - but somebody has already registered the do

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ain name.

Lookup the word 'exciting' at Thesaurus.com and you can quickly find an alternative like 'breathtaking, sensational or fascinati

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g'.

And don't be afraid to use a little imagination - companies like Google and Yahoo! have benefited a lot by having a unique web address

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Customers do not know what questions to ask. So instead they ask a question that they are comfortable with hoping that you will find out what they truly want. By getting to the heart of the matter and finding out why they ask what they ask, you will unlock the key to the sale.

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