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Digg It - Finding a Good Yellow Page Consultant
I should probably begin with my own qualifications to discuss this topic. I was a Yellow Page consultant for nearly 25 years and, prior to th
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
at, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I hav
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
experience in creating ads and have advised almost 7000 companies on how to put together the most effective ones. If you have a display or in
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
column ad, regardless of size, color or position, I can tell you it most probably needs improvement in essentials areas like the headline, art
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ork, body text, placement, book, or heading. So, whether you have an ad or are thinking about placing one, please read on.
If you are one of
If you are one of
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
the typical small businesses that currently advertises in your local directory or have decided you are now ready, you will need a consultant.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ost of the time you are assigned a representative of the publisher and he or she will guide you through the process. Yes, there is a process o
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
choosing the directory, the type of ad, the size, colors, copy and artwork. Most average companies have little knowledge of marketing and the
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
efore must rely on the expertise of their rep. The problem is regarding their qualifications. There are some basics facts you need to know or
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
sk them before proceeding to trust their suggestions. Here are a few, in no particular order:
- How long have they been a rep?
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hat is their background or degree, if they have one?What size accounts do they handle? For example, large or small, or certain types.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
/li>Can they give you references of other businesses they’ve helped or advised?
Once you establish their credentials, you have
Once you establish their credentials, you have
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
o decide how much faith to place in their recommendations. Suppose they are a novice with just a few years on the job. You’ve already allocate
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
$50,000 for an annual Yellow Page budget. That’s a lot of money at risk to entrust to someone that is relatively new. And there’s another iss
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e at stake. Who are they working for? If you answered, the client, then think again. Who pays their salary? It’s the publisher, of course. So
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
he rep will do everything they ask of them, including push whatever new product that pays the highest commission. Most reps are mostly commiss
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
oned and therefore reliant on sales to make their money. That means selling at all costs. So they need to increase their accounts each year to
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
increase their pay.
I’m not slamming the reps because I was one. But their self-interests will often in conflict with yours. You may want to
I’m not slamming the reps because I was one. But their self-interests will often in conflict with yours. You may want to
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
onsider a second opinion from an advertising agency, although most of those types deal in other media such as TV, radio, newspaper and magazin
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
. That’s because the Yellow Pages pays no commissions to agencies. Or you might try an independent YP consultant that just charges by the hour
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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