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The success of an e-book depends on two things: the quality of information it provides, and the marketing tactics used to sell it. Make the mistake

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of neglecting one or both, and all the other efforts you put into your e-book may go to waste.

Writing a well designed e-book and eventually sellin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

it may seem intimidating, but it does not have to be. Break the tasks down into manageable to-do’s, and you will be on your way to making profits f

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rom your e-book in no time.

Identify your audience: Given that you’ve already decided on a topic or niche, your next step is to identify you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

audience. Who are you writing for? Your e-books organization, language, and style will depend on audience. Identify their gender, age, education, a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd social background, among many other things.

Have a ‘thesis statement’: A thesis statement will unify your ideas, organize your thoughts,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd eventually make your e-book say one very clear message – which is what an e-book should do. Write a sentence (or two) stating the reasons for you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r e-book, the topics it covers, and its main idea. Your thesis statement should contain, among other things, your e-book’s subject, your main opinio

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

on that subject, and the main supporting fact/logic/reason for that opinion.

Organize your e-book: A good e-book is easy to read, with clea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rly labelled sections so that readers can go directly to the part that they want to read if they do not have the time to go from cover to cover.

So

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e writers like to create an outline first before they start writing, and others like to jot down all their ideas and just organize later. Whatever y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur style, stick to it.

Format your e-book: Even the well-written text can be difficult to read when its font is too small or too big, if the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re are too many colors on the page, or if photographs, graphs, or illustrations are misplaced (for example, if the reader has to jump to page 5 just

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to see the photograph you mentioned on page 2). Keep in mind that your reader will be reading your e-book on a desktop computer or a handheld so you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

can design your e-book accordingly.

Be sure to save your e-book in different file formats so readers using different software or operating systems

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

can access it. If you fail to do this, you may lose potential customers simply because your e-book does not run on their operating systems.

Most e-

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

books come as Portable Document Format (.pdf) files or as executable (.exe) files. By no means an exhaustive list, here are some points to consider

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

efore you choose. EXE files are great for PC users, as they do not require any additional software to run. However, they are generally vulnerable to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

viruses. Make sure that your compiler has built-in virus protection. PDF files, on the other hand, require Adobe Acrobat. They are more flexible ac

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

oss different platforms (PC, MAC, and handheld operating systems like Palm OS or Windows Mobile). PDF files are also more resistant to virus attacks

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A new MetLife study reveals that 55% of employers rank 'employee retention' as their No. 1 benefits objective. Unfortunately, the same study showed that only 33% of workers feel strongly that their company effectively educates them on their benefits options. If you're going to use benefits to build a solid workforce, here are the five most common mistakes to avoid.

This article describes techniques and tricks on how to close every sale, what technique to use and basic errors to avoid.

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