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What are you looking for when you want to hire your next employee? Their knowledge, their grasp of information, their years of experience, their level of education. Yes, all these parts are important in getting to know someone, but they are not indicative of the CHARACTER, or essence, of an employee.

So where do we look

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

for the essence of someone?

Does it lie in their interests, in their mannerisms, in their cumulative list of good deeds? The answer is no. It is known that rating a person's actions for her deeds is destructive to understanding her character. Think of all the wonderful things that Hitler did for other people and yet, h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

still became the embodiment of evil because of his attitude and treatment of the Jews. So, basing character solely on actions and/or deeds is an inadequate measure.

Does it lie in their friends, in their social circles, in their genes, or in their family name? As you know from personal experience, the answer is NO.

Do

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es it lie in their minds, in their intent, in their attitudes about life and the world around us? Hold on, before we dismiss this one, let's look a little deeper into it. What gives a person character? Is it her virtues or her mind? We must agree that our minds determine what we do and how we perceive the world. If we se

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hatred in the world, we only see the hatred in ourselves.

This is beginning to sound right to me, but we must go further to ensure this is the right choice. How do we go about measuring or finding the essence of a potential employee?

We look over their resume and call them in for an interview so we can talk face to fa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ce and see how they respond and behave in certain situations. We call in different employees (which represent different personalities and tests the interviewing employee's ability to adapt and interact with other personalities) and ask them to aid us in this interview. And after an hour or two, we know if we should hire

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

his employee or not.

The same goes for an ebook, but we can't bring ourselves to think like this because we've been brainwashed for so long.

Here is how we think about ebooks right now.

We look at an ebook as a piece of data, a chunk of information, a place to store relevant thoughts and concepts. But that's a problem

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

because we've been neglecting a great asset waiting to build our financial empire. To be honest, we've been disrespecting an ebook because we've been looking down on it.

Come on, tell me the truth about how you view an ebook? You think it's some lifeless form of electronic data that you open when you need information o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

when you require direction or focus.

However, I've discovered the appeal of an ebook comes from its humanity more than from its information. And what makes an ebook more human, more real to us? The same thing that makes our neighbors more real to us. Not character. Not values. And certainly not their minds, which for a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n ebook would be its information.

The key characteristic is PERSONALITY.

This is where we must learn to interview an ebook. Luckily, an ebook is not as complex as a human being and as such, an ebook only has four personalities and/or character traits. They are as follows:

entertain - physical
enlighten - spirit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

al
excite emotional
educate mental

Using these four personalities, you can figure out how best to deliver your ebook to your target audience.

Remember, you want one or two dominating personalities in the ebook, but you must have a little bit of each personality in your ebook to make it a COMPLETE and well-r

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

unded human being.

For example, the following situations show the limitations of a shallow ebook:

- if your ebook is only entertaining, it will be read and enjoyed and forgotten by the time it takes someone to type in a contact's name and their phone number.

- if your ebook is all enlightening, it will only involve a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

very finite amount of people. come on, how many people want to read some deeply, mystically-moving and provocatively-metaphysical ebook? just from that description, aren't you tired? imagine what it's like reading the book.

- if your ebook is all exciting, it will be a quick read and it will connect to many of your read

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rs. but because of this personality's deficiencies in other areas, your ebook will be prone to quick reads like someone reads blogs or people will whiz through it and finish it triumphantly. but when asked about it, they'll say it was a good read and when you ask what it was about, they'll be like...humm...it was about t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

his guy...talking about ebooks...he said something about ebooks having 4 dimensions and he compared it to the bible some kinda way...

- if your ebook is all mental, it will be a slow and tedious read to absorb the deep intellectual symbolism of how its colors enriched the reading because they were synonymous with the co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or range of gamma rays. if this sounds a bit more complicated than you can handle, then you know what your first buyer's going to feel like. unless of course, your audience is physicists, mathematicians, or 30-year tenured college professors.

Then, how do we find a happy medium? easy, we bring in our best friend when de

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

aling with these kind of projects.

We bring in. . . CONTRAST

Yep, that's right, our old buddy contrast is our best bet for finding balance. in the words of mr. miyagi, daniel san, go find balance! So we must go, because without balance, our books at best, will be mirrored reflections of some close-minded amateur.

And

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e don't want that...

How do we put contrast in our ebooks? I'm glad you asked because it's an important point to add within this ebook.

CONTRAST is what it sounds like...bringing balance between items that, at first, seem like opposites. in our case, we're not dealing with oppositional, but they are more like accompl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ices in building a more complete and powerful ebook.

For example, you want contrast because:
- too much entertainment is empty words that are fashioned to just "sound good"
- too much enlightenment can be a bit much for people who are looking for a good read, not a thesis paper
- too much excitement can c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

use many readers to overlook the important points of your ebook
- too much education may bore the reader from finishing your ebook

Therefore, familiarize yourself with an ebook's 4 core personalities and you will possess the tools to be hire employees on your team that will hold their weight and build your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article will show five (5) key advertising rules to help keep you out of legal trouble.

You have just minutes to make that all important impression at an interview. Creating the right impression is not rocket science, thorough preparation, listening carefully and answering the question asked make all the difference.

All organisations I have worked for and with, have had a tranche of policies which are out of date, do not fit the environment in which the organisation now finds itself and cause significant levels of inefficiency and ineffectiveness. The solution to this often unseen problem is to review all policies and processes, which are three or more years old, for their purpose.

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