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Digg It - How to Create More Value by Giving Less Content
In this article I want to show you the exact reason why
providing less content can prove to be better at building
value for your readers than providing more content.
First, let me ask
First, let me ask
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
you some rhetorical questions...
Is an ebook that's 308 pages better than an ebook that's 102 pages? Is an audio file that's 327 minutes long better than an audio file that's 125 minut
Is an ebook that's 308 pages better than an ebook that's 102 pages? Is an audio file that's 327 minutes long better than an audio file that's 125 minut
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
es long? Is a cheesecake
that's three layers better than a cheesecake that's two
layers?
What do you think?
Of course, higher numbers always sound better don't they? This is especial
What do you think?
Of course, higher numbers always sound better don't they? This is especial
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ly true when you're looking at purchasing
information products. Although you know that more
information is not always better, your subconscious mind
tells you that it likes to see larg
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
r numbers.
So logically, you know that higher numbers don't mean crap. Emotionally, you feel attracted to larger numbers. Since emotions overpower logic when it comes to the sales pro
So logically, you know that higher numbers don't mean crap. Emotionally, you feel attracted to larger numbers. Since emotions overpower logic when it comes to the sales pro
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
cess, it would make sense that products which reveal
higher numbers convert more customers than products which
reveal lower numbers.
That's why, if you're creating an an ebook that's 5
That's why, if you're creating an an ebook that's 5
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
0 pages
and under, it's best not to reveal how many pages it is. To
your customer, why should it matter? It's not an issue
until you make it an issue.
As long as you provide all the i
As long as you provide all the i
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nformation that's mentioned
in the sales letter, you shouldn't worry how many pages
your ebook is or how long your audio file is.
I often see sales letters where the authors say that t
I often see sales letters where the authors say that t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
eir
ebook is only 27 pages etc, but that they do not reveal any
fluff unlike other ebooks.
There's nothing wrong with a 27 page ebook. It may be a problem if you don't provide good in
There's nothing wrong with a 27 page ebook. It may be a problem if you don't provide good in
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
formation in those 27
pages. If you provide good solid information in 27 pages
then you should not worry about the length of the ebook.
If you end up with only 27 pages of information
If you end up with only 27 pages of information
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
then launch
your product with that many pages. If you find that you're
getting a lot of refunds because of the size of your book
then you can add more content later.
So what's my poin
So what's my poin
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
t?
If you create an ebook that does have a lot of pages then mention that in your sales letter. If you create a product with what you consider to be a few pages, don't mention it in y
If you create an ebook that does have a lot of pages then mention that in your sales letter. If you create a product with what you consider to be a few pages, don't mention it in y
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ur sales letter. Same goes for audio products. If your
audio is longer, mention it.
If it's shorter, don't mention it. If you don't have enough content but you feel that your content i
If it's shorter, don't mention it. If you don't have enough content but you feel that your content i
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
s good, just let it
be. Don't add content for the sake of content.
I've been very satisfied with ebooks I've purchased which were under 30 pages. I've also been very dissatisfied with
I've been very satisfied with ebooks I've purchased which were under 30 pages. I've also been very dissatisfied with
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ebooks over 200 pages. It's all a matter of the value of
the content.
Another thing I'd like to point out about providing less content is that your content will be seen as more valuab
Another thing I'd like to point out about providing less content is that your content will be seen as more valuab
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
le.
When you break down a topic and focus on just one or two aspects of it, your information is more targeted and thus valuable. If your focus is on many different topics, you cannot
When you break down a topic and focus on just one or two aspects of it, your information is more targeted and thus valuable. If your focus is on many different topics, you cannot
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
evote your expertise to one specific topic.
Readers who focus on one specific topic will feel that your information is better because they'll have a better learning experience. The mor
Readers who focus on one specific topic will feel that your information is better because they'll have a better learning experience. The mor
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e topics they have to focus on
the less likely they'll remember any one topic.
When they feel that their learning experience is better they'll appreciate your content more. So if your
When they feel that their learning experience is better they'll appreciate your content more. So if your
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ebook or
audio file is short, it doesn't matter since the prospect
will not focus on the quantity of your product but rather
the quality.
Therefore, you can use less but more focused
Therefore, you can use less but more focused
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
content in any
type of communication to give the feeling of value. Use
this when writing articles, press releases, solo email
promotions, website ad copy etc.
Remember, less is more..
Remember, less is more..
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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