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They say a picture is worth a thousand words but can a video save your prospect from rea

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ding a thousand?

Every where you look everyone seems to want either everything straight

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

away (they don’t want to wait around) or they want a mobile version so they can do what

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ver they want to do on the move. Just look at the sales of computer laptops and handheld

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

PSP computer games. It’s changed that much now that you don’t even have to flick through

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your c.d collection anymore to choose your next album because your iPods has them all st

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ored inside and you can change albums with the press of a switch.

So where does that le

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ve you with your “How-to information product”?

When you think about it the explosion of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e-book sales has all been down to convenience your prospect has a problem and wants help

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

now. They see your sales page and like the idea of sorting their problem out straight aw

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y, and they also are willing to pay more for an instant download. (Just as a side note w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hen was the last time you went to your local bookstore and paid up to $50 for a book, if

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you’re like me never. But I never gave a second thought about paying it for a 50 page e-

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ook.)

Should you offer a audio package to back up your text book, or offer a video vers

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on that your prospective buyer can watch on the move maybe even on their iPod? You shoul

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

consider how many more sales you could be making (or losing) by not offering these vers

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ions. Don’t be put off by offering these versions because if you main product is good en

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ugh and your prospect really wants it they’ll pay even more.

And also as a final note i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you don’t start to offer these options it’s only a matter of time before your competiti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n does. So get a head start now and leave you competition standing, choking in your dust

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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