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Digg It - How to Create an Ebook that will Sell
Selling a book online is much different than offline.
Imagine for a moment you are going to a bookstore to get a book on candle making. You get to the store, find the section on candle making and begin browsing through the titles. You pick up the individual books, examine the table of contents and maybe even read a few paragraphs. Eventually you pick the one which you believe suits you best and purchase it.
Buying a book (or eBook) online is nothing like that—the purchase decision is made simply by the title o
Imagine for a moment you are going to a bookstore to get a book on candle making. You get to the store, find the section on candle making and begin browsing through the titles. You pick up the individual books, examine the table of contents and maybe even read a few paragraphs. Eventually you pick the one which you believe suits you best and purchase it.
Buying a book (or eBook) online is nothing like that—the purchase decision is made simply by the title o
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
f the book and the description on the website.
So, in order for your book to sell you must have a compelling “theme” to build your book around. Your theme is what is often referred to as a unique selling proposition or “USP”.
Here are the steps to getting that done:
Step One: Examine your competitor’s web sites.
At this point many people counsel you to purchase all of your competitor’s books, figure out what they go about solving your prospect’s problems then decide how you can do it better in your own book.
Go
So, in order for your book to sell you must have a compelling “theme” to build your book around. Your theme is what is often referred to as a unique selling proposition or “USP”.
Here are the steps to getting that done:
Step One: Examine your competitor’s web sites.
At this point many people counsel you to purchase all of your competitor’s books, figure out what they go about solving your prospect’s problems then decide how you can do it better in your own book.
Go
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
d advice but it lacks the most basic fundamental—the one you learned in the first two paragraphs—people don’t see the content until they BUY. They make the decision to buy based on the web copy.
So, I want you to visit your competition’s web sites. For each site, determine what (if anything) is unique about their offer. Are they offering a unique solution to your prospect’s problems? Are they giving a unique service? Unique information?
Those are the messages you are competing with.
Step Two: Determine your
So, I want you to visit your competition’s web sites. For each site, determine what (if anything) is unique about their offer. Are they offering a unique solution to your prospect’s problems? Are they giving a unique service? Unique information?
Those are the messages you are competing with.
Step Two: Determine your
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
wn unique USP.
Brainstorm on something you can deliver to your customers that others are not. Do you have unique experience no one else has? Can you offer a “step-by-step” approach rather than just “information”?
Sometimes a seeming “disadvantage” can be your advantage…
Several years ago I came up with a great idea for an eBook. My main competition was another eBook at around 175 pages—most of it fluff. As I looked at the product and website of my competitor, and as I heard from his customers (remember: resear
Brainstorm on something you can deliver to your customers that others are not. Do you have unique experience no one else has? Can you offer a “step-by-step” approach rather than just “information”?
Sometimes a seeming “disadvantage” can be your advantage…
Several years ago I came up with a great idea for an eBook. My main competition was another eBook at around 175 pages—most of it fluff. As I looked at the product and website of my competitor, and as I heard from his customers (remember: resear
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
h!) I found many complaining the information was just too long and not simple enough to implement.
I made my eBook just 60 or so pages long, with simple, step-by-step plans and my USP was that I had a “no fat, simple, step-by-step plan”.
It worked. The first year that little eBook earned over $50,000—and it took only a couple days to put together.
Step Three: Turn your USP into a title.
Have you read the crazy titles the "tabloids" come up with for their articles? "500 Pound Cat Eats Owner", "Elvis Found Alive
I made my eBook just 60 or so pages long, with simple, step-by-step plans and my USP was that I had a “no fat, simple, step-by-step plan”.
It worked. The first year that little eBook earned over $50,000—and it took only a couple days to put together.
Step Three: Turn your USP into a title.
Have you read the crazy titles the "tabloids" come up with for their articles? "500 Pound Cat Eats Owner", "Elvis Found Alive
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
in Jamaica", "Something You’re Eating Right Now Can Poison You-Do You Know What It Is?."
Pretty captivating, huh?
The tabloids use these crazy titles to get us to buy and read their publication. They understand the high value a captivating title can have in getting their product sold.
The same thing is true for any book you write for sale. You need to have a captivating title that grabs people’s attention and forces them to buy.
Here are some ways to create a captivating title for your next project:
1. Have Emot
Pretty captivating, huh?
The tabloids use these crazy titles to get us to buy and read their publication. They understand the high value a captivating title can have in getting their product sold.
The same thing is true for any book you write for sale. You need to have a captivating title that grabs people’s attention and forces them to buy.
Here are some ways to create a captivating title for your next project:
1. Have Emot
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
onal Appeal
"How to Lose Weight on a Low-Calorie Diet" Yawn.
How about "Suddenly Sexy: How One Small Change Can Give You the Body of Your Dreams (and His!)" Wow, sign me up!
Appealing to emotion dramatically increases the likelihood your article or book will be picked up and read. Appealing to our innermost desires, our ambitions, our curiosity or our vanity can be powerfully effective.
Consider this title for a book on overcoming diabetes: "No More Needles: A Handbook for Beating Diabetes". It appeals to both th
"How to Lose Weight on a Low-Calorie Diet" Yawn.
How about "Suddenly Sexy: How One Small Change Can Give You the Body of Your Dreams (and His!)" Wow, sign me up!
Appealing to emotion dramatically increases the likelihood your article or book will be picked up and read. Appealing to our innermost desires, our ambitions, our curiosity or our vanity can be powerfully effective.
Consider this title for a book on overcoming diabetes: "No More Needles: A Handbook for Beating Diabetes". It appeals to both th
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e fear of pain as well as the hope for a cure.
2. Make it Catchy
"Suddenly Sexy" conveys a whole image in just two words. "No More Needles" does the same. Over the years you have probably seen many titles with a "catchy" theme:
"Chicken Soup for the Soul"
"Rich Dad, Poor Dad"
"The One Minute Manager"
"Don’t Sweat the Small Stuff"
3. Convey a Benefit
"Six Figures in Six Months" conveys a compelling benefit. So do "No More Tantrums" or "Fly Free: How to Fly Almost Anywhere on Earth for Nothing".
2. Make it Catchy
"Suddenly Sexy" conveys a whole image in just two words. "No More Needles" does the same. Over the years you have probably seen many titles with a "catchy" theme:
"Chicken Soup for the Soul"
"Rich Dad, Poor Dad"
"The One Minute Manager"
"Don’t Sweat the Small Stuff"
3. Convey a Benefit
"Six Figures in Six Months" conveys a compelling benefit. So do "No More Tantrums" or "Fly Free: How to Fly Almost Anywhere on Earth for Nothing".
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ach has an obvious benefit to the reader.
4. Be Creative by Copying Others
To create captivating titles, look at what titles have been compelling or successful in the past then adapt them to your own use.
If I were writing an article or book on parenting, I might use "Chicken Soup for the Soul" as inspiration.
First, I would break it down:
"Chicken Soup" - a warm, homey, positive image for many "for the Soul" - the target of the image
Next, I would try several variations to see if one works well:
"A Warm Bla
4. Be Creative by Copying Others
To create captivating titles, look at what titles have been compelling or successful in the past then adapt them to your own use.
If I were writing an article or book on parenting, I might use "Chicken Soup for the Soul" as inspiration.
First, I would break it down:
"Chicken Soup" - a warm, homey, positive image for many "for the Soul" - the target of the image
Next, I would try several variations to see if one works well:
"A Warm Bla
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ket for the Hurried Parent"
"A Soft Shoulder for the Parent"
"Gentle Advice for Frazzled Parents"
Of these three I like the third the best, though I would probably work with this more to come up with an even better title-or look to a different winning headline for inspiration.
Step Four: Outline your book, with sub-points springing from the theme.
Make a detailed outline, with your major points each representing a new chapter. The more detailed you make your outline, the better organized your content
"A Soft Shoulder for the Parent"
"Gentle Advice for Frazzled Parents"
Of these three I like the third the best, though I would probably work with this more to come up with an even better title-or look to a different winning headline for inspiration.
Step Four: Outline your book, with sub-points springing from the theme.
Make a detailed outline, with your major points each representing a new chapter. The more detailed you make your outline, the better organized your content
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
will be.
Step Five: Write your book or have it written for you
If you are going to have someone else write the book for you, check out these resources:
http://www.All-In-One-Business.com/writers
If you are doing it yourself…
A few pointers:
1. Use a word processor with spell check ability.
2. Short sentences, short paragraphs.
3. Use a “conversational” tone—like you are talking to someone across a table.
Step Six: Add screenshots (if applicable)
This is EASY and almost everyone can do it.
Dependi
Step Five: Write your book or have it written for you
If you are going to have someone else write the book for you, check out these resources:
http://www.All-In-One-Business.com/writers
If you are doing it yourself…
A few pointers:
1. Use a word processor with spell check ability.
2. Short sentences, short paragraphs.
3. Use a “conversational” tone—like you are talking to someone across a table.
Step Six: Add screenshots (if applicable)
This is EASY and almost everyone can do it.
Dependi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
g on your eBook topic, you may want to add “screenshots” of things you are doing on your computer as you go. This is how you can do that simply and easily…
Most computers today have a “Print Screen” button. In Windows machines the button makes a copy of everything on the screen and places it on the “clipboard”. You can then simply “paste” it into whatever document you are writing.
You can also use the “print screen” then paste technique to capture an image from your screen then paste it for editing into your Pai
Most computers today have a “Print Screen” button. In Windows machines the button makes a copy of everything on the screen and places it on the “clipboard”. You can then simply “paste” it into whatever document you are writing.
You can also use the “print screen” then paste technique to capture an image from your screen then paste it for editing into your Pai
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t program or other image editor.
Step Seven: Add artwork
The bare minimum you need is a good-looking cover for your eBook. If you are the creative type and have the resources, you can make it yourself.
If you AREN’T the creative type, then you can get someone to make it for you. Plan on spending $35+ for each eBook cover created.
In addition you can add clip art and other illustrations to your eBook. You can buy these in bulk (we have a directory of 500K pictures we got for about $20) or you can get them from
Step Seven: Add artwork
The bare minimum you need is a good-looking cover for your eBook. If you are the creative type and have the resources, you can make it yourself.
If you AREN’T the creative type, then you can get someone to make it for you. Plan on spending $35+ for each eBook cover created.
In addition you can add clip art and other illustrations to your eBook. You can buy these in bulk (we have a directory of 500K pictures we got for about $20) or you can get them from
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
various sites online. A couple we have used in the past are:
http://www.Clip-Art.com
http://www.PhotoSite.com
http://sxc.hu
If you have a digital camera it is also simple to make high-quality pictures you can add to your eBook.
Step Eight: Have people read your book
This is crucial…have your family and friends read your book. Print it out, give them a red pen and have them mark up any mistakes they find. (It’s often best to give it to your mother-in-law since she will often find more of your mistakes than a
http://www.Clip-Art.com
http://www.PhotoSite.com
http://sxc.hu
If you have a digital camera it is also simple to make high-quality pictures you can add to your eBook.
Step Eight: Have people read your book
This is crucial…have your family and friends read your book. Print it out, give them a red pen and have them mark up any mistakes they find. (It’s often best to give it to your mother-in-law since she will often find more of your mistakes than a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nyone else!)
After you get back your book, make the changes and you are ready to create an “electronic” version or eBook.
Step Nine: Make your book into an eBook.
There are three main options for creating an eBook.
The first is to create an Acrobat Reader file (also called a “PDF”). This has become the standard over the last few years. PDFs are now so common most people are accustomed to looking at them so you typically have fewer customer service issues with PDFs. PDFs also work on both Windows and Macintosh
After you get back your book, make the changes and you are ready to create an “electronic” version or eBook.
Step Nine: Make your book into an eBook.
There are three main options for creating an eBook.
The first is to create an Acrobat Reader file (also called a “PDF”). This has become the standard over the last few years. PDFs are now so common most people are accustomed to looking at them so you typically have fewer customer service issues with PDFs. PDFs also work on both Windows and Macintosh
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
computers.
The second option is to use a custom eBook creator. Custom eBook creator software typically breaks your eBook down into website-like pages. Custom eBook creators typically work only with Windows computers.
The third option is to purchase a program that creates your eBook then gives each purchaser a unique password to be able to view the contents. This, in theory, prevents someone from giving away the book free to others or purchasing the book then asking for a refund just so they can get it for free.
The second option is to use a custom eBook creator. Custom eBook creator software typically breaks your eBook down into website-like pages. Custom eBook creators typically work only with Windows computers.
The third option is to purchase a program that creates your eBook then gives each purchaser a unique password to be able to view the contents. This, in theory, prevents someone from giving away the book free to others or purchasing the book then asking for a refund just so they can get it for free.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Here’s why I believe the first option is the best one…
When your eBook is done as a PDF file you are going to have far fewer customer service issues than if you use either of the other two options. I have sold thousands of eBooks and in only about 2% of the cases do we have service issues with people being able to read the eBook.
But you need to take one further step to protect your eBook from piracy…
Add this disclaimer to the title page of your book:
If you have received this book from any website other than A
When your eBook is done as a PDF file you are going to have far fewer customer service issues than if you use either of the other two options. I have sold thousands of eBooks and in only about 2% of the cases do we have service issues with people being able to read the eBook.
But you need to take one further step to protect your eBook from piracy…
Add this disclaimer to the title page of your book:
If you have received this book from any website other than A
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
l-In-One-Business.com it is stolen. We pay a reward for reporting theft. Simply send an email to:
Theft@All-In-One-Business.com
Of course you should substitute your own website for mine, but you get the idea.
We have been using this method for four years and have had only a few instances of theft.
But what about people who ask for a refund?
Our refund rate is about 2.5%. While I don’t know for sure how many people are asking for a refund simply to get an eBook for free, I know it isn’t many. I would rather n
Theft@All-In-One-Business.com
Of course you should substitute your own website for mine, but you get the idea.
We have been using this method for four years and have had only a few instances of theft.
But what about people who ask for a refund?
Our refund rate is about 2.5%. While I don’t know for sure how many people are asking for a refund simply to get an eBook for free, I know it isn’t many. I would rather n
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t have the customer service issues than worry about the .5% or so who might try to “steal” from me.
Here is how you can create a PDF:
You can buy Adobe Acrobat (about $250).
You can go here and get one made online for free (actually you can get 5 made last time I checked…):
https://createpdf.adobe.com/index.pl
or you can use one of many programs—some of them are free, some are $9.95. I can’t recommend one over another since I haven’t personally used any of them, but one I hear does a good job is this one:
http
Here is how you can create a PDF:
You can buy Adobe Acrobat (about $250).
You can go here and get one made online for free (actually you can get 5 made last time I checked…):
https://createpdf.adobe.com/index.pl
or you can use one of many programs—some of them are free, some are $9.95. I can’t recommend one over another since I haven’t personally used any of them, but one I hear does a good job is this one:
http
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
//www.pdf995.com/
Once your eBook is in PDF format it is ready to go.
Step Ten: Make a back-up copy of your files to a CD or your external hard drive.
Trust me, it’s better to be safe than sorry!
That’s it—ten steps and you’re done and have an eBook that can set the web on fire and line your pockets with instant cash.
The proceeding article is an excerpt from Kevin’s just updated, 2006 Success Secrets course. When you are ready to really succeed online you need to pick it up:
http://www.All-In-One-Business.co
Once your eBook is in PDF format it is ready to go.
Step Ten: Make a back-up copy of your files to a CD or your external hard drive.
Trust me, it’s better to be safe than sorry!
That’s it—ten steps and you’re done and have an eBook that can set the web on fire and line your pockets with instant cash.
The proceeding article is an excerpt from Kevin’s just updated, 2006 Success Secrets course. When you are ready to really succeed online you need to pick it up:
http://www.All-In-One-Business.co
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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