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If your business is selling information there are some things that you need to consider when you make the move to online business development and product delivery. This article tries to shine a light

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on the facets of online information sales that may be overlooked at first.

Selling information online has a number of benefits – there is no physical packaging and handling to worry about and no is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sues of having a product “in stock.” For the customer there is no waiting for a delivery or a delay in receiving their goods after the sale is completed.

So, you have decided to sell information onl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ne and want to present it in eBook format, what does this entail. Plain text could be used but it leaves a lot to be desired. Customers paying for information have an expectation that the information

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

will be presented in a format that reflects the thought that has gone into it. A plain text document has the look of something that was rushed out the door.

EBooks also provide features such as boo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

marking, highlighting, searching, etc.

Do you want to provide your customers a format that is mainly aimed at producing hard-copy (Adobe PDF) or cross-platform display. PDF files are an option when

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you are willing to let the purchaser print out the material and is a very professional looking solution.

The problem with PDF files is that they have hard copy as the intended primary destination an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d they are not well suited to viewing on small size screens. This is where certain eBook formats really shine.

Ideally a eBook format will automatically reformat the document to be viewable on diffe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ent size and resolution devices while keeping in-line formatting intact. There are many different eBook formats to choose from but not all are equally viable for commercial redistribution of content.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Along with the ability to view on different size small screens, it is also desirable to be able to view the document on a full-size PC display and make use of the extra screen real-estate.

Do you w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nt to handle the sales and delivery of your eBook yourself or would you like a outside company to take care of those issues for you and just leave you with the job of marketing your eBook. Handling t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he sales on your own gives you a lot more flexibility but takes up considerable effort and finances (to handle credit cards, PayPal, etc.) to get going.

There is one company & eBook format that can

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

handle these issues “out of the box” - MobiPocket.

* Broad platform support including most smart phones,

PDAs, and PCs – the same eBook file will display

properly formatted on all these devices

*

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Books are based on the Open eBook standard and

are a subset of the HTML markup language

* Ability to import from various formats including

HTML and MS Word

* Many free books are available in Mobi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Pocket

format which you can then bundle in as “sales

closers”

* Retail eBook sales through a large number of

affiliate online stores requires no work on your part

* Free eBook “reader” applicati

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n

* Purchased books are encrypted and may only be read

by the eBook purchaser

* Minimum retail price is $2

* Funds can be in US$ or Euros

Once you have gotten a Publisher account (free) and the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eBook publisher software you can upload your books to the MobiPocket server and all the financial & distribution tasks will be taken care of for you. Just take care of the marketing and pointing pote

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ntial customers at the detail page for your eBook. Make the description text for your eBook catchy – you may get sales from people who are just browsing and never thought to search for your eBook.

T

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e sales of your eBook will pay you the “wholesale” price that you have set and which is 50% of the retail price. This means that you have to take into account how much you want to make on each sale v

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s. how much you want to charge people for your eBook. If you want to make $10 per sale then you must price your eBook at $20 – which might cost too much and drive away potential sales. It’s up to you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How much is your time and expertise worth? Its the age old challenge for consultants: how much do I bill my clients? Sadly, there is no set in stone answer, however, here are some tips that will help you establish your rates.

I have recently received several questions that relate to telecommunications. These questions are not only geared toward the unwanted and bothersome phone calls we receive from telecommunicators trying to sell us something - although we can certainly learn what not to do from them - but also are concerned with how we can present effectively and powerfully over the telephone.

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