Tags |
|
|
Links |
|
|
Digg It - Digital Signage Payoff - What's A Challenge For TV May Be A Boon For Digital Signage Networks
I had dinner the other evening with some friends from New England. The couple splits its time between a home in the southern part of New Hampshire during the winter and a scenic farm in northern Vermont during the summer. In the past, I've had opportunities to visit both places and travel with
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
them between their homes.
As dinner progressed, the conversation turned to the Old Man of the Mountain, a natural rock formation on the New Hampshire landscape that serves as a symbol adorning state highway signs and license plates. I'd stopped on several occasions at Franconia Notch State Par
As dinner progressed, the conversation turned to the Old Man of the Mountain, a natural rock formation on the New Hampshire landscape that serves as a symbol adorning state highway signs and license plates. I'd stopped on several occasions at Franconia Notch State Par
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
to view the Old Man from a distance.
In May 2003, erosion, wind and weather finally took their toll on the Old Man, when in an instant the rocks gave way and the landmark slid down the mountain and into history. At dinner, I asked in passing about the event and my friends told me a few things
In May 2003, erosion, wind and weather finally took their toll on the Old Man, when in an instant the rocks gave way and the landmark slid down the mountain and into history. At dinner, I asked in passing about the event and my friends told me a few things
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
I had never known about the landmark.
The Old Man of the Mountain had existed in a tenuous state for years, my friends said. In an effort to preserve the landmark, the state had wrapped chains and cables around portions of the face to keep it in place. Plastic was strategically placed in an ef
The Old Man of the Mountain had existed in a tenuous state for years, my friends said. In an effort to preserve the landmark, the state had wrapped chains and cables around portions of the face to keep it in place. Plastic was strategically placed in an ef
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ort to prevent rain from penetrating crevices, freezing, expanding and making the face more unstable. Volunteer quarryman even regularly inspected the landmark and did their best to maintain its integrity. However, despite everyone's best efforts, the Old Man of the Mountain collapsed in a heap
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
May 3, 2003.
As my friends discussed the Old Man and the efforts to preserve it, I couldn't help but think about the similarities between the fallen-away landmark and TV, commercials and digital signage.
As a mass medium television is the undisputed champion, but I see signs of erosion, unsta
As my friends discussed the Old Man and the efforts to preserve it, I couldn't help but think about the similarities between the fallen-away landmark and TV, commercials and digital signage.
As a mass medium television is the undisputed champion, but I see signs of erosion, unsta
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
le features and steps at preservation that ultimately are likely to prove futile. TV is in a state of transition, and the medium as it's been known for the past 60 years or so is undergoing radical changes.
Sure there's the transition from analog to digital that the government has mandated for
Sure there's the transition from analog to digital that the government has mandated for
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
February 2009, but that's not what I'm talking about. I'm referring to a transition being forced upon the medium that's about as welcome as the rain and snow were to the Old Man.
Since it's inception as a commercial medium, television in this country has been linear. Programs have a set starti
Since it's inception as a commercial medium, television in this country has been linear. Programs have a set starti
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
g time and known finish -for the most part. In between show segments are commercial breaks; and in between shows are more commercials. Networks and stations have relied on this structure to build program lineups, audiences and desired demographics that advertisers wish to reach.
However, with
However, with
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
he roll out of digital video recorders over the past few years, viewers -not network programmers- are in charge of when a show gets watched. Worst of all for the marketers and the networks, viewers can use the same recorder to "zap" or zip by commercials. Each time a viewer does so, it's like a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
other drop of rainwater penetrating a crack in the Old Man's face, wearing away the underlying soil and rock holding the structure in place.
Add to that the growing availability of video-on-demand from cable and satellite TV operators, TV network Web sites that make popular shows like "Lost" a
Add to that the growing availability of video-on-demand from cable and satellite TV operators, TV network Web sites that make popular shows like "Lost" a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nd "Grey's Anatomy" available on-demand via streaming broadband connection, and the countless shows, movies and events available for download via file sharing, and it's easy to see the cracks are growing and the edifice is nearing a shift.
To be sure, the networks rolling out the chains, wrapp
To be sure, the networks rolling out the chains, wrapp
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ng up their franchise tight to hold the status quo. Shows like "American Idol" garner huge ratings and encourage viewers to buck the VOD trend by asking them to call in and vote for their favorite performers live. But that strategy raises some interesting questions, like how broadly can it be a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
plied, and doesn't it just feed the desire of viewers for interactive control over the content they view?
Technology and interactivity are only two of the elements eroding the status quo. The other is demographics. Closely tied to technology and interactivity to be sure, the highly sought afte
Technology and interactivity are only two of the elements eroding the status quo. The other is demographics. Closely tied to technology and interactivity to be sure, the highly sought afte
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
younger demographic is fluent in technology. From text messaging to gaming, on-line chats to music downloads, younger audiences are immersed in the stuff. Unfortunately for television networks and their advertisers, this group also appears to be less interested in television than older viewers
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
All of these shifts, as gradual as they may be, are good news for digital signage networks. On one level, digital signage gives marketers who may grow uncertain about the stability of the Old Man of Television a refuge for targeted advertising. On another, digital signage bears a close resemb
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ance to television and can easily take advantage of the cache of the medium without falling prey to the elements eroding its stature. On yet another, digital signage displays can be configured to work in hybrid mode, offering the benefits of linear program playback, which can be interrupted wit
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
something as simple as a touch of the screen and sent into an interactive, digital kiosk mode. This in particular, positions digital signage to capitalize on the propensity of younger viewers to feel at home with interactive technology, and thus offer marketers direct access to a highly desire
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
demographic.
Will television slide down the media mountain just as the Old Man did in New Hampshire? Perhaps, but I can't say when with any more reliability than the surveyors 100 years ago who predicted the demise of the Old Man. What I can say is this: The forces buffeting the edifice of te
Will television slide down the media mountain just as the Old Man did in New Hampshire? Perhaps, but I can't say when with any more reliability than the surveyors 100 years ago who predicted the demise of the Old Man. What I can say is this: The forces buffeting the edifice of te
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
evision are growing in strength. Whether or not that media landmark can withstand them in the long run, television and its traditional business model are likely to continue changing. As they do, the prospect of digital signage networks to offer marketers an attractive alternative will only grow
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/6020/diggit-Digital-Signage-Payoff--Whats-A-Challenge-For-TV-May-Be-A-Boon-For-Digital-Signage-Networks.html">Digital Signage Payoff - What's A Challenge For TV May Be A Boon For Digital Signage Networks</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/6020/diggit-Digital-Signage-Payoff--Whats-A-Challenge-For-TV-May-Be-A-Boon-For-Digital-Signage-Networks.html]Digital Signage Payoff - What's A Challenge For TV May Be A Boon For Digital Signage Networks[/url]
Related Articles:
Practicing Safety on Your Job Site
Asset Management Companies' Guide
Bookmark it:
|