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I recently spoke with a financial advisor who is writing her first e-book on financial planning for second-time marr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

iages. At first, I thought, “what a great set of keywords for success!” They are so specific that if a user enters

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

those keywords then they might just buy the e-book. Unless…

After a quick search on NicheBot.com, I found

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

that only 20 searches in the last year have been made with the keywords, “financial planning for marriage”. EEK. S

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o they are so specific, that no one is searching for those keywords.

Does this mean there isn’t a market for the ki

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d of book? No. It only means that no one is using this keyword search and it might be a little harder to sell this

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

type of e-book.

So, how do you sell this e-book?

While Google’s adWords may not be the best option for getting re

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

gular sales, you may be able to start an affiliate program and market the e-book through online relationships, perso

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n-to-person networks, articles and tips for your customer base.

Do this sound like hard work to you?

It may initia

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lly be hard work, but it also may make you an expert in your industry. It may set you apart from other financial pl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nners. And if you are lucky, you may even be able to up sell a second updated version of your book.

Here are a cou

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ple of questions to ask before you decide to sell an e-book online:

1. Are you truly interested in this topic? <

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

/b> If you are not passionate about the topic and you just expect money to come rolling in, stop now. You can’t j

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ust put an e-book online and expect buyers to find you.

2. Do you have the time and energy to put forth to get t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he word out about your self-published e-book? This may include magazine articles and speaking engagements relat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d to your e-book’s topic.

3. Are you willing to network? This may include blog posts, emails and phone call

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s. You might want to have your own blog or podcasts to promote your e-book and your business. Blogging and podcas

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ting will bring more visitors to your site over time. They may even be craving the information in your e-book.

Be

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

fore you spend hours and hours creating an e-book, please take a moment and do your homework. You will want to have

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

realistic expectations before you begin. The path to the end of the rainbow may be difficult unless you plan first

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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