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Digg It - Copywriting Technique For Web Business - Going Where The Money Is On The Web
Willie Sutton was a notorious bank robber of 1920's, 30's and 40's America. He was famous for the fact that even though he would inevitably get ca
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ught (then escape), he kept on robbing banks over and over again.
At the end of his long career as a thief, he was asked why he kept robbing bank
At the end of his long career as a thief, he was asked why he kept robbing bank
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
even though somewhere, somehow he was sure to get caught again. His answer was:
"Because that's where the money is."
We can learn from Willie.
"Because that's where the money is."
We can learn from Willie.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
es, he was morally wrong, but he certainly understood his chosen profession.
The question is, 'Do you understand your own Web business well enoug
The question is, 'Do you understand your own Web business well enoug
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
to know (and go) where the money is?'
Copywriting Technique for Web Business
If you've been online for awhile you don't have to look ver
Copywriting Technique for Web Business
If you've been online for awhile you don't have to look ver
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
far. Top marketers like Ted Nicholas and Jay Abraham have proven that it's at least 5 times easier to sell again to your existing customers than
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
t is to prospect, identify and capture a new customer.
So 'where the money is' is in your own database. Simply contact your past customers and as
So 'where the money is' is in your own database. Simply contact your past customers and as
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
k them to buy something else. If you gave them real value and excellent service in the first place, why wouldn't they want to buy from you again?
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
If you continue to offer high-value products and the service your clients expect, then THEY are your 'bank'. Which brings us back to Willie Sutton
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
and the second lesson he teaches us.
You see, when Willie was first starting out on his bank robbing career, he was terrible at it. People could
You see, when Willie was first starting out on his bank robbing career, he was terrible at it. People could
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ee him coming from a mile away. Whistles would blow before he could even get started, and he'd be forced to run away to 'rob again another day'.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ut Willie didn't give up. No, he was dedicated to becoming the best bank robber that he could be. After some painful self-examination he realized
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
hat in order to succeed, he would simply have to blend in. So he did something clever:
He disguised himself as a bank guard, and his reign of suc
He disguised himself as a bank guard, and his reign of suc
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
essful robberies began. Over the years his many disguises made him notorious, and he became known as as 'The Actor'.
Which is exactly what you ne
Which is exactly what you ne
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ed to be - the favorite actor for your target audience.
You can do this through the words, thoughts, and feelings you use in your Web marketing c
You can do this through the words, thoughts, and feelings you use in your Web marketing c
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
py. The single most important message you can convey to your target market is that you 'feel their pain ', and you have the best solution for thei
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
problem.
This is how you can sell almost anything, regardless of whether you have personally experienced the product or service. Naturally you w
This is how you can sell almost anything, regardless of whether you have personally experienced the product or service. Naturally you w
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ll (always) be better at selling if you believe in what you offer. But of greater importance is understanding what your customers want, and why TH
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Y feel they need it.
So disguise yourself as your customer. Walk in their shoes for awhile and feel their pain. Apply this copywriting techniq
So disguise yourself as your customer. Walk in their shoes for awhile and feel their pain. Apply this copywriting techniq
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e for Web business. This is the right way to craft your Web marketing message because it reveals the benefits your customers most want to hear
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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